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Medical Clinical Trial Branding - Overview

Clinical trial branding is essential in building investigator loyalty to the sponsoring company, and in generating patient recruitment. DDA Medical can work with you to develop a name for your registry, a logo, and tagline for a brand that appeals to both patients and the physicians acting as clinical trial investigators. With the right presentation, physicians who gain valuable experience with the treatment during the trial are far more likely to continue to prescribe it after the trial has ended. Once established, this brand can be integrated into all management correspondences, as well as promotional pieces for the clinical trial so that the sponsor and product become reputable names in the medical field.

Medical Clinical Trial Branding - In-depth

At DDA Medical, we know that meeting recruitment and retention goals can help clinical trials proceed more efficiently, potentially saving millions of dollars in research and development (R&D) expenses. One way to ensure that you exceed your predetermined goals is through clinical trial branding services from DDA Medical.

 

What it means to create the right…
uild investigator loyalty to the sponsoring company – whether that is a pharmaceutical or biotech organization, or medical device or equipment manufacturer. 
ecognize the need for a distinguishable and memorable registry name, logo, and tagline.
ppeal to both patients and physicians acting as clinical trial investigators. 
N oticeably identify the brand on all management correspondences, as well as online and offline promotional pieces for the clinical trial so that the sponsor and product become reputable names in the medical field.
iscover how the right brand will help participating physicians, who gain valuable experience with the treatment during the trial, continue to prescribe it after the trial has ended and the results are revealed.

 

As a premier medical marketing and advertising agency in the U.S., DDA Medical is experienced in conceptualizing and implementing an effective brand image for the clinical trial itself, the products in focus for healthcare promotion, as well as the sponsoring company and the participating medical center, practice, or hospital. Our graphic designers create the visual elements, and our copywriters construct the key messages of the brand. Because a brand is more than a visual representation, it personifies the investigational advancement for relationship building among medical professionals and is a method of building trust between physician and patient.

 

Unlike other medical marketing and advertising agencies that specialize only in medical logo design, DDA Medical goes the extra mile. We can create the design and all visual elements, develop key messages, produce the training tools that educate participating physicians on media relations and construct their own healthcare advertisements, and implement this brand on a variety of promotional materials for use on the Internet or through direct mail. Contact DDA Medical for our clinical trial branding and medical marketing and advertising services and the results will speak for themselves.