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Medical Drug or Product Branding - Overview

In the not so recent past, medical device and pharmaceutical manufacturers often devoted minimal resources to drug or product branding and promotion. Clinicians were considered the only customer and it was thought they would not be affected or swayed much by brand messages. Today, times have changed and now the perceived list of “customers” has expanded to include physicians, technicians, nurses, budget holders, and patients. All influence the purchasing decision, and all can be influenced by branding.

 

DDA Medical has been helping companies brand medical drugs and products long before it was widely recognized as a critical component of marketing and building equity. Before and after your series of clinical trials, DDA Medical can work with you to create a brand that is well received by each of your customers and that is recognized for its credibility in advancing healthcare. A good brand is more than a logo and tagline; it is a feeling and attitude that is conveyed through color and content, symbolism and shape, media and message. DDA Medical takes a holistic approach to creating pharmaceutical or medical device brands that appeal to diverse treatment needs.

Medical Drug or Product Branding - In-depth

In the not so recent past, medical device and pharmaceutical manufacturers often devoted minimal resources to product branding and promotion. Clinicians were considered the only customer and it was thought they would not be affected or swayed much by brand messages. Today, times have changed and now the perceived target audience has expanded to include doctors, technicians, nurses, budget holders, and patients. All influence the purchasing decision, and all can be influenced by branding.

 

DDA Medical, a professional medical and healthcare marketing and advertising agency, has been helping regional, national, and global companies brand medical drugs and products long before it was widely recognized as a critical component of medical marketing and building brand equity. For us, a good brand is more than a logo and tagline; it is a perception and attitude that is conveyed through color and content, symbolism and shape, media and message. DDA Medical takes a holistic approach to creating pharmaceutical or medical device brands that appeal to diverse treatment needs. Our experience in medical device, pharmaceutical drug, and biotech equipment marketing and advertising enables us to understand the delicate differences between branding products before and after your series of clinical trials.

 

Medical Product Branding Pre-clinical Trial

During the early phases of clinical trials, stating purpose and justifiable cause for your product within the medical field is paramount. This not only encourages patients to want to enroll in your clinical trial for the advancement of medicine, but can be the deciding factor for physicians to devote their time as trial investigators to assist in such advancement. That said, DDA Medical post-clinical is able to extend our medical branding services to create an initial brand that is well received by your target audience and that can be used as a solid foundation from which to grow for post clinical trial marketing and advertising. DDA Medical can use your pre-clinical trial brand for a broad range of management materials used in conducting the study, as well as promotional advertisements.

 

Medical Product Branding Post-clinical Trial

After the clinical trial is complete and data is collected and evaluated, establishing product credibility and prestige becomes the focus. As findings confirm the shift from justifiable cause to analytical result, the value-added proposition must be clearly conveyed through effective branding. At DDA Medical, we’ll help you formulate an appropriate brand strategy. For those with whom we’ve created a brand pre-clinical trial, we may use that brand as a foundation to build on its conceptualization in terms of image and tagline. The brand will still be recognized by those who have participated in the trial or who have been exposed to the clinical data, but the message of medical or healthcare advancement and evolution is obvious. For those who need to construct a brand post-clinical trial, we’ll work with you to understand the developments that have led to the data collected and create a strong brand moving forward so that commercial success is more than just possible, it’s certain.