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Medical Marketing with Web-based CRM Solutions - Overview

Building a network within the medical field and sustaining its growth long term is important to business success. While a network for medical device, biotech, and pharmaceutical companies may include physicians, medical facilities, and specialists, a network for primary care physicians and other healthcare professionals typically includes referrals and patients. The relationship with every contact must be managed effectively from the first meeting or correspondence through each communication or involvement in a particular process. Letting just one contact fall between the cracks could be a lost opportunity, damaging your bottom-line.

 

Medical Customer Relationship Management systems (CRMs) developed by DDA Medical help you keep track of the network you’ve worked hard to establish. In one, web-based system with different levels of administrative access, all of the information you need to know about a contact is available and easily updateable throughout the progression of your working relationship. Clinicians can maintain demographic data, a patient’s medical history, treatment records, general contact information, etc. Medical device manufacturers and medical sales companies of all kinds can manage information from the initial point of contact through contracts, relationship management, and continued sales. DDA Medical’s CRMs provide you with the one marketing management system needed for unlimited growth potential.

Medical Marketing with Web-based CRM Solutions - In-depth

Bringing pharmaceuticals, medical devices, and biotechnology to market takes a significant amount of time and money. Consequently, building a network within the medical field and sustaining its growth long term is critical to commercial and financial success. For medical device, biotech, and pharmaceutical companies, this network may include general physicians and specialists, medical facilities and hospitals. The relationship with every contact must be managed effectively from the first meeting or correspondence through each communication or involvement in a particular sales process. Letting just one contact fall between the cracks could be a lost opportunity, damaging your bottom line. Medical Customer Relationship Management software (CRMs) developed by DDA Medical will help you keep track of the network you’ve worked hard to establish and provide you with the analytics that will enable you to make sound and strategic business decisions.

 

Features of DDA Medical’s Online Customer Relationship Management (CRM) Solutions Include:

  • Contact Management – helps you identify what physicians and hospitals are most receptive to sales representatives, track those loyal to specific medicines and the company, calculate potential revenue from physician relationships, and select high-priority accounts.
  • Sales Process Management – assists you in evaluating medical representative visits and interactions by medication, region and city, control marketing expenses, and determine their source for marketing literature. Also, tracks deliveries and analyzes sales by regions.
  • Marketing Management – enables you to track competitors, monitor customer segmentation, organize targeted marketing campaigns, provide control of the marketing events budget, and analyze market volume.

In one, web-based system with different levels of administrative access, all of the information you need to know about a contact is available and easily updateable throughout the progression of your working relationship. Each of your medical representatives, marketing executives, and regional managers receives a login account that determines their level of access to the online CRM software information. We extend hosting services so that all database and document information is stored on our HIPAA-compliant servers for enhanced security you can rely on. With CRM software from our innovative medical marketing and advertising company, medical device manufacturers and pharmaceutical sales companies can manage information from the initial point of contact through contracts, relationship management, and continued sales. DDA Medical’s CRMs provide you with the one marketing management system needed for unlimited growth potential.