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DDA Medical developed this integrated video in 2005 to introduce the marketing, branding, and advertising capabilities available to medical device manufacturers. In addition to providing valuable information for visitors, this video showcases DDA Medical's Interactive Integration™ technique. With Interactive Integration™ and Onlivemation™ – the particular technology used for this video – websites can expand beyond the realm of simple text, video, and animation to inform and entertain the user through a virtual environment that combines a wide variety of capabilities.
For this video introducing the Medical Device area of the DDA Medical site, the spokesperson was filmed in DDA Medical's on-site video production studio using a blue screen. This allowed DDA Medical's video specialists and Flash developers to integrate the spokesperson into the virtual medical suite in the background, which was developed by DDA Medical's graphic designers and animators. She is also able to interact with a virtual computer in the background, and presents the visitor with links and examples that are timed perfectly with her message, which was crafted by DDA Medical's experienced copywriters. Because she is not limited by the rectangular video screen often used to showcase website video, she is able to interact with her surroundings and present a more cohesive and integrated look and feel. All the while, the silhouetted figures in the background continue performing the MRI procedure – creating a virtual environment that draws a user in without distracting him or her from the material at hand.
With Interactive Integration™ and Onlivemation™, DDA Medical allows website videos to escape the constraints of the typical rectangular screen and become part of a larger and more cohesive environment. This creates a website experience that is not only informative and entertaining for the user – but also unique and hard to forget.
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