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DDA Medical created this integrated video presentation in 2005 to not only summarize the marketing and advertising services available to pharmaceutical companies, but also to showcase the latest DDA Medical innovation in website video and website development: Interactive Integration™. This proprietary technique combines live video elements with other DDA Medical capabilities, such as 2D and 3D animation, Flash programming, virtual environments, textual information, and interactive features. This particular example of Interactive Integration™, known as Onlivemation™, is used throughout the site for a variety of other medical videos.
After the spokesperson was filmed in DDA Medical's on-site video studio, the footage was integrated with a virtual, animated environment created by DDA Medical's graphic designers and animators. Because the spokesperson is not constrained by the rectangular video screen typically used for Internet videos, she is free to interact with the silhouetted factory workers in the background and present information to the visitor in a unique and engaging manner. Her message – which was crafted by DDA Medical's in-house copywriters – is synced with animations, providing the visitor with menu choices that correspond to her words. This not only provides a unique and engaging environment for the visitor about DDA Medical's services for pharmaceutical companies, it also demonstrates a wide variety of marketing and advertising capabilities in a brief and cohesive package. With Interactive Integration™ and Onlivemation™, DDA Medical opens new doors in the world of Internet video and website design and development.
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