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Is your website conveying the right message about your health care services, medical equipment, or pharmaceutical options? Is it being used effectively to spark interest, inform the public, build relationships with patients, or generate sales? If you've answered no to the questions above, then it is time to consider website redesign services from DDA Medical. A professional medical website design/redesign and development company, DDA Medical helps businesses evaluate their existing site based on a range of criteria to determine if there is room for improvement or if a complete overhaul is in order.
Browse your medical website design and ask yourself the following:
• Is your website ranking high on major search engines for targeted terms? Research shows that 85% of all visits to websites originate from major search engines, and 62% of search engine users click on the results within the first page while 90% of users click on results within the first three pages. Simply put, if your website has poor search engine visibility, it will not be found by potential patients, investors, and colleagues.
• Does your website content spark public interest and is it easily understood? If your website has outdated medical-related content, then users will most likely hit their browsers back button before reading on. In the medical field, it is imperative to have a website that conveys current information and that has information clear enough for both professionals and laypersons to understand.
• Is your website compelling? Attractive medical website designs featuring a clean layout invoke users to prolong their stay and browse the site in its entirety; whereas, unattractive sites with a chaotic layout cause users to return to their browser in search of a medical site that looks more appealing and professional.
• Does your website look the same as your competitor's or is it unique in some way? Today's users are tired of the mundane, and, instead, find it exciting to visit a website that offers something new or dares to be different. Medical websites that rely on the brochure-type style of website design are pale in comparison to those that feature interactive and creative design alternatives.
• Can your website visitors find the information they want or need quickly and easily? If your website visitor is not able to navigate to a desired location within two or three clicks, they will often leave the site for one that provides better navigation. Links to products and services, people, feedback, and the site's main sections should be readily available and accessible.
• How well has your website designer or developer addressed issues of browser compatibility? Sites that have been designed and developed using older versions of web editing software tend to have compatibility issues with Netscape and other browsers. Although your medical website may appear perfect in Explorer, it may have problems in Netscape and vice versa.
• Does it take a long time for your website to load? In a recent survey, it was revealed that slow-loading sites are one of the top frustrations of website users. Visitors left waiting to see video presentations, informative PDFs, 360-degree product animations, and more won't wait long before they leave the site in search of one that is both attractive and quick-loading. |
