In 1994, when DDA was first beginning, convergence, in the advertising and marketing industry, meant something like the meeting of two points. By 1998, it had taken on a whole new meaning. Convergence had become the notion that all digital advertising technologies were slowly gravitating and evolving into one large homogeneous melting pot of knowledge, skills, crafts and capabilities.
Convergence was meaningful to DDA from “Day One” because it had been our mission, and goal to be exceptional at all things digital and all things advertising. Probably best exemplified by the corporate name of Dynamic Digital Advertising. This naming having taken place in an era when most advertising agencies were named after personal names or municipalities. DDA used to say, we were digital before digital was cool and remember, Digital is our middle name. We even had a competitor rename their firm to All Digital because we annoyed them with our buzzword-infused persona.
While there has been over the years some slight drift towards Interactive Agencies, instead of traditional advertising agencies, and some movement toward more complete service offerings in general, advertising and creative service agencies still typically offer a very fragmented list of services. Some focus on website design and may branch out into flash animation or light ecommerce development. A group may do print design and dabble in website design as well. Photographers and Video production companies are likely to do little else and custom programmers and software developers most likely don’t even dream of offering graphic design or creative advertising service.
Despite the term and its general lack of implementation by our industry, DDA feels that convergence is not only more relevant than ever before, today it is a critically important and sorely needed concept. DDA is routinely building very customized websites that are built from the ground up as highly optimized search engine marketing platforms, that offer exceptional website design, corporate identity and branding, marketing consulting, keyword-enhanced and marketing-rich copy writing, integrated video, high resolution commercial digital photography, state-of-the-art website architecture development, e-commerce and other custom application programming functionality, intranet enabled portals, illustrations and/or 2D flash animations for product demonstrations, 3D CGI product prototyping, post-launch optimization search engine marketing, metrics for review and refinement, and of course hosting.
DDA was recently named as one of the Top Ten Search Engine Marketing Firms in the US by Goldline Research. This is a very prestigious, unsolicited award that we are extremely proud to have received. What was stunning about the award, aside from being chosen from among hundreds of thousands of other search engine marketing firms, was the fact that we were the only organization they contacted, researched and interviewed that offered the entire spectrum of digital advertising and marketing services.
While Goldline was surprised that a firm like DDA even existed, we (apparently) successfully made the case during the interview process that Search Engine Marketing needed to be a start-to-finish website development process that begins with research and competitive intelligence, continues with website architecture, navigation and design, and concludes with content development, search engine optimization, search marketing, metrics, hosting and continual refinement. Additionally, services such as usability analysis, integrated video and conversion refinement serve to translate the traffic generated for our clients into prospects, customers, and investors. Thus further improving their ROI and enhancing their bottom line.
All of the above mentioned services and technologies are performed in-house by full-time, degreed and experienced DDA staff. Many advertising and marketing services and technologies not mentioned are also on DDA’s menu.
When Goldline sent us the Top Ten Listing we discovered that they had described DDA in the announcement in the following way: DDA eclipses all other advertising agencies in the nation for the broadest range of advanced and comprehensive digital advertising technologies and services offered.
Their words not ours, and we believe them!
When the pieces are fused together, a full picture develops, and
the most powerful marketing tool can emerge. We know your business
will never achieve success by taking a piecemeal approach to advertising.
That’s why, at DDA, we do not approach marketing and advertising
as though we are just providing a service; we build Marketing
DDA eclipses all other advertising agencies
in the nation for the most amount of advanced and comprehensive
digital advertising technologies offered. Through our staff of
professional graphic designers, videographers, photographers,
animators, programmers, web developers, search engine optimization
technicians, and writers, we are able to meet any advertising
or marketing need. At DDA, we take a holistic approach to advertising
and marketing, focusing on the long view, so that the health of
a business’ sales, the traffic of its website, and the impact
of its ads, becomes our concern.
But it is not enough to just offer
those services or to adopt that philosophy. Only through a combination
of marketing efforts, an all encompassing approach to helping
your business succeed, and the melding of human, social, and commercial
activity, will you reap results. It is this combination that creates
a Marketing System™.
DDA will consider the individual concerns,
needs, and make-up of your business in the development of a Marketing
System™, specifically crafted to help grow your company.
The Creation and
Effect of a
DDA has been at the forefront of innovation in the digital advertising
and marketing field since 1994, resulting in a long line of firsts credited exclusively to us. Each and every service we offer, and
technology we premiere, can become part of cultivating a Marketing
System™ for your business.
E-marketing, product launches, keyword
research, 18-step organic search engine optimization marketing,
strategic marketing, and Interactive Integration™, of all
advertising technologies, are all a part of the larger picture
and of achieving the end result.
With DDA, and the formulation of a Marketing
System™, your business can establish a solid corporate identity,
and increase conversion rates by turning more visitors to your
website into patients, customers, or clients. Through lead generation,
DDA can use the Internet to generate targeted traffic, launch
new products, increase publicity, and prospects for business-to-business
(B2B), business-to-consumer (B2C), or direct-to-consumer (DTC)
activities. And DDA can achieve this success on all fronts.
Results Prove Successful
DDA researched, planned, designed, wrote, and developed www.prostatecancer.com in 2005. The site, however, didn’t just experience great
traffic – 45,000 visitors a month. The traffic was predominately
from the targeted groups of prostate cancer patients and their
families. DDA achieved this by creating a Grid Navigation System
(patent applied for), forums, discussion areas, a glossary of
terms, and by preparing more than 600 pages of search engine optimized
copy, resulting in more than 7,000 rankings on the first page
of Google and similar results on MSN and Yahoo.
The website, www.not-2-late.com,
was designed, developed, video enhanced, and search engine optimized
by DDA Medical for the (ARHP) Association of Reproductive Health
Professionals and Princeton University. In 2006, it received the
Aesculapius Award – given to one website and one public
service announcement (PSA) annually – from the Health Improvement
Institute, a non-profit organization, partnered with Consumer
Reports. With all of the services DDA provides, the viewer is
actively involved, which aids in achieving the intended goal –
generating targeted traffic, helping people find information,
and increasing conversion rates. DDA Medical’s marketing
system was so powerful that the website joined the ranks of the
very few who have received the award including the Center for
Disease Control and Prevention, and Rodale Inc.
When Oncura approached DDA about highlighting
a cutting-edge cancer treatment at the American Urological Association’s
annual trade show, a radical new approach to large exhibit design
began to take form. Through concept development, design, construction,
installation, and supervision, DDA Medical created an exhibit
that occupied three booths (3,500 square feet) that functioned
cohesively to draw the attention of the passersby. Seventeen LCD
and two plasma screens – playing a video created by DDA
– 25 cryoneedles measuring 21 feet and topped with 5-foot
iceballs, were used in the exhibit. More examples of DDA Marketing
Systems™ can be seen in the Latest and Greatest area of
DDA Uses the Most
Powerful Tool Available to Market your Business
When a business is treated as a whole, when all aspects are considered,
and an all-out marketing attack is launched, you will achieve
a greater effect, a more customized approach, and stronger marketing
DDA is attempting to heal the fragmentation
of the hyper-competitive advertising world, by working from the
start to build a Marketing System™, which becomes a conglomeration
of individual advertising efforts, resulting in a very powerful
tool that can change the future of any company.
Human activity and energy has shifted to the virtual world –
every product, service, and business, available at a person’s
fingers, wherever and whenever they want. Since its beginning,
Dynamic Digital Advertising (DDA) has systematically worked to
create virtual advertising and marketing experiences that engage
human activity, using technology to attract and retain human interest.
As a result, DDA has recreated the DNA of technology.
Through Interactive Integration™, information
is disseminated in ways never used before; the combination of
technologies joining together to form a new frontier in how products
and services are marketed, advertised, explained, tracked, and
explored. Real objects morph into digital images, links spring
forth at the spoken word, and the entire web page functions as
a unit, each piece working in tandem to break down the walls of
the website and draw people to the center. Every piece of technology
is combined to allow the viewer to see, hear, experience, comprehend,
retain, and assimilate information in a way that’s most
comfortable for them.
Your business cannot thrive in a hyper-competitive
advertising world that continues to remain fragmented, and you
can no longer afford to look at technology in segments. Gone are
the days of passive consumers and push advertising. DDA will help
you use digital technology to grow your business.
DDA Medical Paves a
Path to New Technology
Imagine a website where visitors interact with and experience
technology in a way that was never possible. Created in 2005,
DDA Medical revolutionized the way in which sound, animation,
video, flash, illustration and writing are used, by reaching beyond
their conventional applications to present information in a whole
new format. Unlike traditional websites or other marketing tools
like DVDs or CD-ROMS, visitors to DDA Medical are not presented
information, they experience it.
When visitors arrive to the DDA Medical site,
they are greeted by Jessica. Shot on digital videotape in front
of a blue screen, her real-life image mingles with animation,
silhouette animation, flash, sound, and words. Not one piece on
the entire page functions separately. Jessica says a phrase, and
at the same time the words slip from her mouth, a corner of the
screen is highlighted providing a link to visitors. She pulls
an object from off screen and it turns into another link, and/or
as an illustration of her words, while silhouette-animated figures
interact in the background.
Nothing about the site is static; visitors
are drawn into its core; continuous interaction keeps visitors
there. Never before has information been presented in such ways,
crisscrossing between technologies and the traditional way in
which they function so dramatically that a whole new technology
was born. Though nearly two years old, we have yet to see anything
equal to the DDA Medical Onlivemations™ on any other website.
And that’s only one example, of many, of how we have used
Interactive Integration™ to recreate the DNA of technology.
Through Interactive Integration™, DDA
can market your company as a cohesive force, blurring the lines
between individual messages, topics, and products to present a
whole package. Relationships are cultivated between your company
and others as they come to know you through both interaction and
DDA uses Interactive Integration™, and
employs a combination of technologies to develop a marketing system.
A company that would like to launch a brand-new product can advertise,
provide information, and track usage simultaneously through a
multi-step approach that involves the real-life object, CD-ROM,
and web-based technology.
DDA Leads the Way in
Marketing in the 21st Century
We anticipated the digital age and understand where it’s
going. That’s why DDA has been emphatic about building a
business that is number one in the nation for the most amount
of advanced and comprehensive digital advertising technologies
offered under one roof. We have never followed the pack, and after
more than 10 years of leading the way, we have a long list of
innovations in advertising and digital marketing attributed specifically
to DDA. Find out more at DDA Firsts.
In this world of ever-changing technology,
your business needs a clear marketing direction and DDA can lead
the way. We are not a one-dimensional advertising agency, and
therefore do not market one dimensionally. Through Interactive
Integration™, we can help develop a marketing system that
operates from the inside out, to aid in the growth of your business.