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DDA Medical’s website marketing and website
promotion services provide medical websites that are attractive to search
engines and searchers alike.
A medical website that is highly search engine-optimized
by DDA Medical is recognized by major search engines such as Google,
Yahoo, and MSN as the best site for meeting a targeted searcher’s
needs.
Great medical websites appeal to a diverse user base
by offering multiple layers of optimized information and online tools
that are consistent with corporate identity and structured to provide
appropriate functionality and information quickly and easily.
How Does Medical
Website Marketing and Promotion Work?
DDA Medical has developed proprietary processes that focus on websites’
search engine optimization. You may have the best healthcare website
on the Internet, however, if search engines cannot easily find your
website and database or do not recognize its value, searchers will never
reach your medical website. DDA Medical optimizes your medical website
with the structure and content people are searching for through keyword
research and content development and management.
Keyword Research
DDA Medical performs keyword research to understand how people are searching
for healthcare information related to your practice. The research will
also determine how many searchers there are in a given month. You may
offer the medical treatment or information the searchers want, however,
if you use a different term or phrase to describe a treatment, disease,
or condition, search engines will not return your website or searchers
will not recognize your website as providing the information they need.
DDA Medical examines the keywords that are most relevant to your medical
offering and chooses those which will direct the highest numbers of
targeted visitors to your medical website.
Keyword Content
Development
DDA Medical’s writing services offer both content development
and content management. Content development creates new bodies of text
with the correct frequencies of highly-searched key terms. Not only
are these new pages optimized, but they provide the exact information
that searchers want. DDA Medical writing services target specific reading
and education levels so you know that that the content of your medical
website is speaking directly to the targeted visitor. Content management
restructures the existing pages of medical websites to maximize search
engine optimization.
Search Engine
Optimization
The Surething™ Search Engine Optimization Program is a proprietary
DDA Medical process which retrofits the underlying code and structure
to drastically increase the website’s search engine rankings.
The 18-step process systematically examines presentation and restructures
your medical website to remove blockages and improve access for the
search engine spiders that determine the results returned to searchers
seeking medical information.
Strategic Linking
An important part of medical website marketing and promotion is increasing
the accessibility to all potential visitors. While 85% of visitors are
entering via search engine results, the last 15% come from elsewhere.
Strategic linking increases the number of access points through which
visitors can enter. Additionally, having other relevant medical websites,
directories, press releases, and article submissions link back to you
also increases your page rank and search engine rankings.
Why Medical Website
Marketing and Promotion?
Many non-medical websites are mono-centric, meaning they have a single
level of information that appeals to a narrow group of people who are
seeking products or information. Medical websites, however, must accommodate
many different types of people who have differing levels of computer
skill and education as well as various purposes for visiting the site.
As a healthcare professional, you may want your current patients to
visit for follow-up information, or you may want other healthcare professionals
to refer patients to your practice or facility. Other visitors may be
employees or colleagues, while others may be seeking to recruit you
as a primary investigator for a clinical trial. By appealing to large
numbers of users with diverse purposes for visiting, your site experiences
increased traffic, longer visitor times, and ultimately higher numbers
of people seeking out and finding your expertise.
DDA Medical is a division of Dynamic Digital Advertising,
founded in 1994 as a pioneer search engine marketing company. DDA Medical
employs a wide range of degreed and experienced experts to provide clients
with high levels of optimization. Based in Bucks County located in the
greater Philadelphia area, DDA Medical serves clients regionally in
Pennsylvania, New York, Washington D.C., Delaware, Maryland, and New
Jersey as well as nationally across the United States. |
