DDA Medical Website Design and Development for Healthcare Professionals

DDA Medical’s website design and development process provides high-level search engine optimization melded with function and aesthetic for medical website marketing and promotion. As a new division of Dynamic Digital Advertising (founded in 1994 as a pioneer marketing agency of the digital age), DDA Medical serves healthcare professionals searching for the BIG IDea™.

DDA's proprietary process for medical website design and development is the BIG IDea™ for Medical Marketing in the 21st Century™. As more patients turn to the Internet for information and as more healthcare professionals rely on Internet-based communication tools, you need an Information Destination™ working for you. Whether you want patients to learn about new drugs and treatments to or you need to communicate with doctors and colleagues, an Information Destination™ medical website developed by DDA Medical will climb to the top of rankings for major search engines like Google, Yahoo, and MSN.

The reality is that patients, colleagues, and investors are turning to the Internet for medical information, treatment options, health care providers, alternative medicines, new medical devices, and more. The information available on the Internet is increasingly the way patients learn, understand, and act on their own behalf. Whether you are a primary care physician seeking new patients in a localized area, or a medical specialist wanting patients around the country (and even throughout the world) to know that you offer the treatment that can help or even cure them. DDA Medical's 14 step proprietary process for medical website development is your answer.

DDA’s 14 Step Program Includes:

Competitor Marketing AnalysisThrough careful analysis of what your online competitors are doing to earn their page rankings, DDA helps clients understand what tools and methods must be utilized in an aggressive Internet marketing and promotion strategy that will help your medical website rise above theirs.

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Goal SettingDDA uses goal setting, which comprises six areas from Strategic Planning to Improved ROI, to asking the questions that formulate and focus the planning stages of medical website design and development.

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Functional PlanThe function plan combines the client®s knowledge and experience in their field of healthcare with DDA®s expertise. The result is the creation of a set of guidelines that are based on strategy. These guidelines establish priorities for developing the functions of the site and achieving efficiencies while improving communication and productivity.

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Keyword ResearchDDA performs the keyword research for the medical products, treatment services, patient information, etc., that you provide. Extensive research helps DDA understand the patterns and statistics of searches and, additionally, focuses the content to a chosen audience.

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Website Visitor ConversionDDA employs conversion goal strategies to attain longer visitor times and higher user-satisfaction rates that convert visitors into your patients, clients, partners, and students.

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Architecture and NavigationVisitors who enter your site should be able to find and understand the information they want immediately and without effort. DDA will build intuitive navigation systems that offer easy access to information and a great user experience.

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Website Design and Corporate IdentityDDA Medical builds corporate identities that facilitate trust in healthcare providers before patients meet you face-to-face or visit your facilities. DDA Medical creates consistent and aesthetic identities that transfer from the online realm to the real world elegantly.

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Keyword Rich Content DevelopmentDDA employs degreed copywriters and research specialists to generate informative, optimized text consistent with online search patterns and targeted for any audience from laypersons to healthcare professionals. DDA®s content generation balances the need for providing comprehensive information on diseases, treatments, or drugs while exceeding search engine optimization requirements.

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Functional ImplementationA proper implementation of the functional plan ensures that online medical companies and healthcare professionals meet the immediate and future needs required for success on the Internet.

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Website Usability AnalysisTo Be SureÌ Website Usability Analysis was initiated by DDA to offer 3 high-level programs to help clients understand their visitors® browsing experiences. To Be SureÌ eliminates blockages, clarifies vague signals, reinforces calls-to-action, and streamlines navigation.

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Pre-launch OptimizationDDA creates highly optimized medical sites by integrating the correct techniques throughout the entire process. The result, even before the launch, is a reinforced platform with specialized mechanisms that prime the website to earn high rankings from the beginning and improve in search engine rankings as they evolve.

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Website HostingDDA provides high-end website hosting for search engine optimization clients as a no-cost option. DDA® secure environment with high-performance servers and multiple data backups are ideal for featuring the information of your health-related website.

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Website MetricsDDA utilizes a variety of metric software tools for the analysis of search engine optimization effectiveness as well as the provision of information about user navigation, tracking, movement, and conversion throughout all areas of the medical site.

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Post-launch OptimizationImmediately after launch, DDA begins utilizing advanced optimization tools to refine and continually improve the optimization platform established during the research, planning, construction, and pre-launch processes.

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Healthcare Professionals | Pharmaceutical Companies
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Medical Website Design & Development
Medical Website Marketing & Promotion
Patient Information & Referral Services
CME - Continuing Medical Education Websites
CRM - Customer Relationship Management
CRT - Clinical Research Trial Support
Medical Writing | Medical Illustration | Medical Animation
Medical Webcast | Medical Print Design
Medical CD-ROM/DVD | Medical Video | Medical Photography Medical Trade Graphics

Corporate and Medical Advertising and Marketing
Corporate and Medical Videos | Corporate and Medical Training
Search Engine Marketing | Custom Software Programming | USA Marketing and Advertising

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