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Medical websites must be highly-optimized to rank
on the first pages of leading search engines such as Google, Yahoo,
and MSN. These search engines recognize, analyze, and rank websites
according to content presentation, website composition, architecture,
links, keywords, and more. At DDA Medical, our search engine optimization
(SEO) technicians have a firm understanding of search engine algorithms
and utilize the appropriate tools to generate more traffic and help
improve website rankings and visitor conversion rates.
DDA Medical is based in Bucks County, Pennsylvania
outside of Philadelphia and integrates search engine optimization
into the healthcare website development and design process pre-launch.
As a result, healthcare professionals are experiencing better medical
website marketing and promotion and are reaching larger number of
patients and colleagues around the world. DDA Medical serves healthcare
providers in Pennsylvania, New Jersey, New York, Delaware, Maryland,
Washington D.C. and across the nation are ranking higher through pre-launch
and post-launch optimization methodologies.
Integrated vs. Retrofitted
& Experienced vs. Novice Search Engine Optimization Service
In conventional website design and development processes, website
optimization is often retrofitted after launch or not implemented
at all. Usually, this approach results in a less effective website
that has little or no chance of ranking on the first page of the major
search engines such as Google, Yahoo, and MSN. DDA Medical takes a
different, holistic approach. SEO technicians, medical content writers,
programmers, and others work as a team to integrate optimization methods
from the beginning and carry them through website management, measurement,
and improvement. DDA Medical ensures a highly-optimized medical website
by the time we are ready to launch.
To optimize websites effectively, search
engine marketing companies as well as solo website designers must
have a fundamental understanding of the criteria used by search engines
to return the hierarchy of results. Currently, few schools teach search
engine optimization. Many website designers and developers have learned
what works strictly through experimentation. Some designers have developed
tricks that earn temporary high rankings. In an effort to avoid websites
that employ spam or trickery to earn artificially high rankings, search
engines are frequently altering their algorithms. Therefore, a website
that was earning high rankings at some point in the past may no longer
have the same impact today if it was poorly built.
DDA Medical SEO technicians have years of on-the-job
experience and stay up-to-date on search engine trends so our clients
earn top rankings. Additionally, because of DDA Medical’s extensive
experience in optimization, our designers and developers build the
powerful and successful websites that have longer shelf-lives and
that continue to earn high rankings long after launch. DDA Medical
has been implementing search engine marketing strategies since 1994
and our technicians average more than 5 years of experience in highly-evolved
methodologies.
Advantages of DDA Medical’s
Pre-launch Optimization
In DDA Medical’s website design and development process, the
pre-launch work is key. Everything from the menu structure, to the
website architecture, to content, to alternative text, to keywords,
to cross-linking, to coding, and more is produced to comply with search
engine algorithms. Before a medical website is launched, our technicians
perform a platform review and supplement the website’s structure
page-by-page by adding additional layers of optimization presentation.
With DDA Medical’s pre-launch phase, healthcare
professionals, around the country and in Pennsylvania, New York, New
Jersey, Delaware, Maryland, and Washington D.C. are assured that their
platform is as open and well-presented as possible for indexing and
ranking by major search engines such as Google, Yahoo, and MSN. Get
recognized by the search engines faster and rank higher with DDA Medical.
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