DDA Medical Website Design for Healthcare Professionals: Usability Analysis

Medical and healthcare website design must look professional, serve a specific purpose, and operate effectively for the user. DDA Medical’s To Be Sure Website Usability Analysis™ offers high-end, expert website examination at an exceptional value. Healthcare professionals from practices and facilities of all sizes nationally and regionally in Pennsylvania, New Jersey, New York, Delaware, Maryland, and Washington D.C. are working with DDA Medical and experiencing higher levels of website success through DDA Medical’s website design and development process.

DDA Medical Website Design: Ahead of the Times
DDA Medical first introduced To Be Sure Website Usability Analysis™ in 2000, before people had a firm understanding of what “website usability testing” really meant. As pioneers in medical website design and development, DDA Medical had the foresight to recognize that this type of program was an important website retrofit tool but is significantly more effective when intelligently integrated into the website design and development process.

What is Medical Website Usability Analysis?
DDA Medical’s To Be Sure Website Usability Analysis™ refines the navigation, user experience, and information accessibility of your medical website through user movement reports, user surveys, expert observation, focus groups, site navigation analysis, site design appearance and functionality, and more. DDA Medical provides healthcare professionals, pharmaceutical companies, and medical device manufacturers with multiple levels of website usability testing to choose from:

BRONZE – This is the basic level of analysis. DDA Medical’s website architects and designers review the site and find any potential weaknesses, blockages, and inconsistencies that could inhibit intuitive usability in the architecture, navigation, and presentation of the website.

SILVER – In the next level of the program a series of individual testers survey the site based on strategic assignments. These testers record times and compile statistics on problems and areas of confusion or delay.

GOLD – This advanced level of analysis, comprises all aspects of Bronze and Silver, but takes things to the next level. After the initial analysis is performed, a focus group is videotaped for verbal discussion and feedback. DDA Medical takes the user profile into consideration as well as the range of profiles that participated. Then, DDA Medical’s architects and designers test that range to discover how effective, user-friendly, consistent, and intuitive the website will be at launch.

Benefits of Usability Testing
Commonly, visitors do not find what they are searching for and return to the first page results of leading search engines such as Google, Yahoo, and MSN. Here they continue hunting for a website that provides them with the healthcare information they need. If they fail to find an effective website on the initial result pages they may type in a new keyword and begin the search again. DDA Medical understands the importance of coming up on top of these search engines as well as providing visitors with exactly what they are searching for. DDA integrates information in manageable modules presented in formats visitors can control. The inquisitive can dig deeper while the less curious can retrieve everything they need right away through multiple levels and layers of information.

To successfully promote your practice or facilities online, DDA’s optimization technicians execute every possible step to propel your site to the first page results of major search engines. Even with top rankings, your website may be difficult to navigate. Website analysis and testing is integrated into the process to provide concrete data that reduce problem areas, eliminate inconsistencies, and improve the site for optimal usability. DDA Medical’s To Be Sure Website Usability Analysis™ program is designed to help visitors easily navigate the site, quickly absorb the information, and ultimately perform your desired call-to-action.

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