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An effective brochure is not only designed well, but also written well. Slogans, headers, and motifs should be carefully crafted to bring across the right marketing messages for maximum impact. When combined with a stellar brochure design, you have a powerful tool that highlights a company’s unique services, products, and philosophy. For Jace, a national distributor of lifesaving pharmaceuticals, DDA Medical did just this, revamping their corporate identity and strengthening their marketing platform.
After meeting with the client to understand their business philosophies and services, our degreed writing department formulated engaging copy that was perfectly suited to Jace’s target audience. The established motif of “In Stock, On Time, and Secure” not only worked well for the brochure, but served as the foundation for future marketing projects that included a corporate capabilities video, tradeshow display, and website.
The striking design crafted by DDA’s graphic designers echo the key points of exceptional pharmaceutical services in an industry that demands uncompromising accuracy and fast deliveries. When combined with the copy, the end result was one that successfully conveyed Jace Pharmaceutical’s core capabilities and unique services.
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