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For this direct mail piece to physicians, DDA Medical created two different styles of the same design – a 10X17 piece, folded to 5X7, so it resembled a small brochure and a 5X7 postcard. Both were mailed directly to physicians and were used to introduce Dr. Jaime Landman, the Director of Minimally Invasive Urology at Columbia Presbyterian Hospital and the treatments he provides.
This piece helps to familiarize physicians with the advances in the diagnosis and treatment of renal tumors and provides information on Dr. Landman’s renal tumor surgical techniques, so they can make an informed and intelligent decision about patient referral. DDA Medical integrated appropriate imagery, including a picture of Dr. Landman himself, and organized the facts, information, and bio on Dr. Landman in a way easily absorbed by physicians.
We understand that when it comes to direct mail, you need to create a piece that will be visually appealing, resonate with the recipient, and present pertinent details in a way that they are easily absorbed, retained, and remembered.
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