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When the KeyStone Center wanted to create a new trade show exhibit for their extended care unit (ECU) treatment facility, they came to long-time partners DDA Medical. The goal of this trade show project was to combine carefully selected imagery and colors to create a corporate identity that effectively promotes their services to people with addictive behaviors, thus encouraging them to review the treatment opportunities available at KeyStone Center. This particular graphic focused on the treatment for sexual compulsivity and trauma using the slogan “unlocking doors” and an image of the DDA Medical designed key was included as it has been throughout multiple marketing efforts for a number of years. This trade show graphic was part of a smaller size booth that also included a table cover designed by DDA Medical and other print materials. The end result is a consistent marketing message with graphics that helped reinforce KeyStone Center’s brand recognition.
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