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When the KeyStone Center Extended Care Unit (ECU) needed a marketing effort to offer people with addictive behaviors programs for change, they turned to the professional brochure design services of DDA Medical. The goal of this brochure design was to create an effective marketing medium that reaches out to people with addictions and provides them with the information on how KeyStone can help them battle that addiction. DDA Medical combined carefully selected imagery, colors, and pull-outs to help create a persuasive and informational brochure.
The key design elements for the ECU brochure are consistent with the larger corporate identity DDA Medical developed for KeyStone Center. All designs use similar colors and branding cues. The main themes are recovery and restoration. The positive, uplifting content was combined with imagery that helps present KeyStone Center as knowledgeable in treating addictive behaviors, and also sensitive to the needs of its patients.
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