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DDA created this mobile-compatible online application for MCS Healthcare Public Relations in preparation for the American Heart Association’s 2011 Scientific Sessions convention. The News Flash Web Platform was developed under a tight three week deadline, allowing MCS’s healthcare industry client to quickly post articles and other online materials like tweets, arrange these items chronologically, and sort through them using 10 dynamic variables that can be redefined as needed. The tool also includes dynamic graphs that record the presence of these variables in the database of news articles and reports. The platform features a robust administrative back-end that allows administrators to post and edit new articles with time stamps, load images into an image bank for posting along with articles, view reporting on which articles were accessed by which passwords and at what times, and create new passwords with different levels of access.
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