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As a healthcare professional, you know how important a great bedside manner can be. Contrastingly, as a medical device manufacturer or a sales representative at a pharmaceutical company, you know that good communication and a seamless process is essential to the success of a sale. For most businesses in the medical field, it's all about providing prospects with a great experience from initial contact to service or product completion. Translating this experience to the Internet makes medical website promotion work effectively, encouraging users to stay on the site and find the information they need. At DDA Medical, we know that search engine optimization is what generates traffic, while website usability is what converts users into new patients, colleagues, or investors. For this reason, we do not add on user features post launch, but rather, integrate them during the medical website design and development process.
Some examples of user-friendly features for your medical website design may include:
• Print Page Function- that gives website visitors that opportunity to print text-only versions of pertinent information. Patients can use the reference materials in future discussions with their doctors; whereas, distributors can submit this information to their boss in order to close a sale.
• Contact Emails and Forms- that let users get in touch with someone who can give them proper feedback, information, and answers to their questions. When users are able to contact you via the website, your chances for turning them into new patients, colleagues, and investors increase substantially.
• FAQs- which allow users to find the answers to common questions that they may have. Patients can learn about diseases or treatments, while buyers can find answers to questions regarding product use, effectiveness, and any other information relevant to the sale.
• Search Tools- that help visitors find exactly what they are searching for quickly and easily. Your medical website design can include a search tool with an exact or partial word match function, so regardless of where users are on the site, they can specify what they want and can be immediately directed to the right information.
• A-Z Indexes- which let users search for information alphabetically based on a word, term, or phrase. Similar to a glossary, users search an alphabetical directory by the first letter, scan a list for that letter, and click on the right item to receive detailed information on the subject.
• Website Accessibility Techniques- that make your website accessible and usable by everyone regardless of their level of ability or disability. Upon request, DDA Medical builds websites that adhere to the standards of the Disability Discrimination Act (DDA) and the Website Accessibility Initiative (WAI).
In addition to integrating user-friendly features into the medical website design, DDA Medical, a professional medical website design and development company, creates a clear and simple navigation system that ensures users know where they are, where they've been, and where they can go. For web copy that is clear, simple, and easy to scan, we staff degreed copywriters who specialize in combining search engine optimization with effective marketing messages. To further improve usability, our search engine technicians add alt text and title attributes to all images and links, while our designers reinforce a strong brand that encourages users to think of your practice, care delivery facility, or company first when they are looking for your service or product.
During the medical website design and development process, DDA Medical addresses issues of navigation, content, interactive features, and more to ensure that every visitor who enters your site leaves with a great impression and comprehension on your business. All website usability variables are taken into account early on for long-term online success. For DDA Medical, usability is an ongoing process that changes and evolves with time. Consequently, issues of usability do not end at launch, but rather just begin. As user-friendly features are integrated during the medical website design process, we conduct systematic usability analysis and continue the approach post launch via website metrics reports and a website usability analysis. |
