Customer Relationship Management (CRM) Software for Medical Device Manufacturers

Customer Relationship Management (CRM) software developed by DDA Medical are customized systems for the unique needs of medical device manufacturers and increase the effectiveness of their advertising and sales forces. Unlike commercial product manufacturers, you must compete for both healthcare professionals and patients’ attention. While your marketing force may attract the attention of a patient, it is far more likely you will have to market to their healthcare providers to convince them that your product will produce the most patient benefit at the most cost effective price. If you manufacture a device that requires FDA approval or you do not hold a patent for your device or both, you are competing with other medical device manufacturers for the attention of healthcare professionals, medical facilities, and hospitals all over the world. Therefore, you must choose the most effective, most efficient CRM tools and methods of medical device marketing and promotion.

Custom Web-based CRM Solutions for Medical Device Manufacturers

DDA Medical web-based customer relationship management solutions are customized for the needs of your marketing sales force so you can better target specializing healthcare professionals and their patients either through the Internet or conventional advertising.

Within these two groups are assorted marketing segments which require varying approaches of promotion as well as frequent contact through multiple forms of media. The result is increased demand for higher response rates and increased strain on marketing budgets. Customer relationship management tools and online databases increase the productivity by connecting your sales forces efforts within a central portal which allows monitoring and control over sales activities, announcements, uploads, downloads, requests, broadcasts, and more.

Here are a few examples of what DDA Medical’s Customer Relationship Management software can do for your company:

Sales Activities keep a record of the efforts of your sales team. Employees input their sales activities and then submit final reports documenting their efforts. All sales activities are recorded and are available for viewing by management. If clients request, DDA Medical can limit access by building layers of security.

Quotations sections let employees enter quotes, search for and view quotes of other employees if allowed, edit quotes, or file a report. Quotes can be converted into PDF or word document format and then directly emailed via the CRM software. If requested, DDA Medical constructs layers of security which can be accessed through passwords.

Regional Events can inform healthcare professionals and patients on the benefits of your medical device. Whether hosting a seminar for healthcare providers or sponsoring a community event, your employees can make requests, submit their budget requirements, and view the events schedule, file final reports, and more, through a secure Intranet portal.

Broadcasts can be separated into two sections: New and Archived. From live webcasts and streaming videos of board meetings and corporate presentations to finance meetings and power point slides, employees can participate from remote locations or access an archived file to view a missed presentation or review their notes.

Downloads can be protected through multiple layers of security. A document downloads section allows employees immediate access and printing rather than having to request documents from another department. Human resources or administration can also request security layers to limit access to different tools or materials.

Help Sections are for medical device manufacturers who recognize the value of time. Frequently Asked Questions, knowledge bases, technical updates, and technical problem submittals can save valuable time for the your technical support team and make your marketing organization more efficient and effective.

DDA Medical focuses on the unique needs of medical device manufacturers in constructing Customer Relationship Management software. From multiple security layers to help sections that save time, CRM software by DDA Medical helps you market to both patients and healthcare professionals effectively and efficiently. DDA Medical is a division of Dynamic Digital Advertising, founded in the greater Philadelphia area in 1994 in Bucks County. DDA Medical serves clients primarily in Pennsylvania, New Jersey, New York, Delaware, Maryland, and Washington D.C. but also across the entire United States.

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Healthcare Professionals | Pharmaceutical Companies
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Medical Website Design & Development
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Patient Information & Referral Services
CME - Continuing Medical Education Websites
CRM - Customer Relationship Management
CRT - Clinical Research Trial Support
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Construct a medical website that is better than those of the competition and reap higher levels of national and international success via the utilization of the power of the Internet. DDA Medical makes it happen through a comprehensive medical website design and development process that encompasses fourteen steps critical in developing the online tools you need to conquer the world of medical device marketing. DDA Medical-designed websites earn higher rankings on top search engines such as Google, Yahoo, and MSN for targeted keywords related to your medical device. Once your medical website occupies a front-page spot, the volume of traffic increases to thousands every month. DDA Medical also provides the great user experience that converts a larger percentage of these website visitors into actual business for your company.