DDA Medical Website Design for Medical Device Manufacturers: Usability Analysis

Medical website design must serve a specific purpose, be professional in appearance, and provide a comfortable and pleasant user experience. To Be Sure Website Usability Analysis™ by DDA Medical uses high-end analysis by seasoned experts to ensure that your website accomplishes these three goals of website design. Medical device manufacturers located either nationally or regionally in Pennsylvania, New York, New Jersey, Washington D.C., Maryland, and Delaware are experiencing higher levels of conversion and better ROI with DDA Medical’s website design and development process.

DDA Medical: the Future of Medical Website Design
DDA Medical unveiled To Be Sure Website Usability Analysis™ in the year 2000, at a time when many people did not understand what usability testing was nor what its impact would be on medical website design and development. As a leader of advancing digital technology, however, DDA Medical began utilizing this program as a powerful retrofit tool and eventually increased its power by using it to enhance the initial website design and development process.

What is Medical Website Usability Analysis?
DDA Medical’s To Be Sure Website Usability Analysis™ utilizes expert observation, user movement reports, focus groups, user surveys, site appearance and functionality, site navigation analysis, and more to continuously refine the navigation, user experience, and information accessibility of your medical website. For medical device manufacturers, DDA Medical provides three levels of website usability testing:

BRONZE – This is the primary analysis level. Website architects and designers employed by DDA Medical survey the website and locate any possible weaknesses, inconsistencies, and blockages that could obstruct easy usability in the architecture, navigation, and presentation of the website.

SILVER – The next level of the usability program employs a sequence of individual testers who review the site according to their strategic assignments. These testers compile data and record their navigation times as they help identify problematic areas of navigation that may cause confusion or delay.

GOLD – The most comprehensive level of analysis, Gold, comprises all tools used in Bronze and Silver but also includes a focus group who is videotaped during verbal discussion and feedback sessions. DDA Medical considers the range of users who will be utilizing your medical websites and then compares them to the range of user profiles in the focus group. Then, DDA Medical’s designers and architects test that range to discover how intuitive, consistent, user-friendly, and effective the website will be at launch.

Benefits of Usability Testing
Frequently, visitors are unable to find the information they need, abandon the site, and return to the search engines. DDA Medical has a thorough understanding of the importance of coming up first on major search engines such as Google, Yahoo, and MSN but also of the importance of providing what visitors need as soon as they enter. DDA Medical builds medical content modules which are manageable and layered. The most important or sought-after information is found in the top modules which satisfies the needs of some visitors. Other visitors are able to continue digging through the underlying layers until their information needs are also filled.

To promote your company successfully online, optimization technicians at DDA Medical carry out every possible phase to drive your website to the front pages of major search engines. Even the highest-ranked websites, however, may still have navigation problems and may be quickly abandoned by visitors. Website analysis and is an integral part of the methods for providing strong data that eliminate inconsistencies, reduce problem areas, and improve the site for prime usability. DDA Medical’s To Be Sure Website Usability Analysis™ program helps visitors easily navigate the site, quickly absorb the information, and ultimately perform your desired call-to-action.

home about us the big idea™ PORTFOLIO
contact us site map

Healthcare Professionals | Pharmaceutical Companies | Medical Device Manufacturers