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ParaGard is a Copper T Intrauterine Contraceptive that is used around the world by millions of women. The medical device had limited availability in the United States and hired DDA Medical to build a North American website to help promote the product. The goal of this information rich website was to help women understand the contraceptive device, including the benefits and safety of use. In preparation for the new site, DDA Medical did extensive planning to ensure the ParaGard site was built with a search engine friendly platform and that proper content planning was put in place to target the right keywords.
In addition to the new website, ParaGard also requested DDA Medical’s assistance in building an interactive Flash tool that shows the product. This Flash tool shows how small the contraceptive is, but more importantly, how soft and flexible it is. Users can interact with the contraceptive by bending and moving the edges, thus demonstrating how the contraceptive flexes to remain comfortable. The end result is a highly informative and user-friendly website with the added bonus of an interactive tool to help highlight the product.
- Website Design
- Flash Animation
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