Customer Relationship Management (CRM) for Pharmaceutical Companies

DDA Medical offers web-based customer relationship management (CRM) software development that is customized to provide solutions for the unique marketing needs of pharmaceutical companies. Unlike commercial businesses, you are competing not just for customers but for doctors and patients. With direct-to-consumer advertising, you may attract the attention of a patient, however, you must also convince his or her doctor that your pharmaceutical product will produce beneficial results. If you do not hold a patent for a pharmaceutical product, you must compete with other companies who either provide a less expensive generic or who have the power of a recognizable brand name. Therefore, you must provide effective and efficient marketing and promotion directed towards both healthcare professionals and their patients.

Pharmaceutical CRM: Customized Software Systems for a Unique Industry

Electronic customer relationship management (CRM) software and databases by DDA Medical develops according to your company’s needs so you can better control your dual-sales and marketing effort to patients and their doctors. Communication to these two groups and the diverse marketing segments within them requires varied and frequent contact from large sales and marketing forces, either through the Internet or a traditional form of media. The result is increasing demand for higher response rates as well as continual strain on marketing budgets.

Online CRM software links the efforts of your sales forces and increases their efficiency by creating a central portal through which you can control and monitor announcements, sales activities, human resource files, downloads, uploads, broadcasts, requests, and more.

Here are some examples of the customer relationship management tools that DDA Medical can build for you:

Sales Activities record the sales effort. Employees can enter sales activities, view others’ sales activities, and file final reports on their efforts. All aspects of a sales team’s activities are available in this section and, if requested, access can be limited through construction of layers of security.

Quotations allow employees to submit quotes, view the quotes of their coworkers, search for a specific quotation, edit a quote, and make a report. Quotes can then be converted into PDF’s or word documents and emailed directly through the CRM software. DDA Medical can also build security layers which require administrative passwords to edit or view quotes.

Regional Events are an important part of informing patients and doctors about the benefits of your drugs. Whether through sponsoring a community event or hosting a seminar for healthcare professionals, pharmaceutical company employees can make their requests, enter budget requirements, view others’ events, make final reports, and more through secure Intranet exchanges.

Broadcasts are typically divided into two sections: New and Archives. From corporate presentations to live webcasts and streaming videos, from power point slides to finance meetings, employees can watch from a remote location or access an archived broadcast if they missed a presentation or need to review their notes.

Downloads can involve multiple layers of approved log-ins to protect secure documents. Whether the document is from training sessions or live event locations, a downloads section allows employees to obtain the sales documents they need rather than requesting documents from individual departments. Departments such as human resources or administration can also have access to and control of their materials and tools.

Help Sections are for pharmaceutical companies who recognize that even with proper training, employees may have difficulty operating some areas of the CRM software. Save the technical support team time by including Frequently Asked Questions, a knowledge base, technical update listings, or a file with which an employee can submit a problem.

DDA Medical understands that the unique needs of individual pharmaceutical companies dictate the features programmed in customer relationship management software. From multiple layers of security access to help sections that aid the smooth navigation by employees, DDA Medical CRM software helps you reach both doctors and patients with new pharmaceutical drugs. DDA Medical is a division of Dynamic Digital Advertising, founded in 1994 in the greater Philadelphia area of Bucks County, Pennsylvania. Our client base extends across the United States and focuses on regional Northeast areas that include Washington D.C., Maryland, New Jersey, New York, and Delaware.

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