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DDA Medical’s website promotion and website
marketing services offer clients sites that are attractive to both searchers
and search engines. If a medical website is highly-search engine optimized
by DDA Medical’s staff, the website will rank high on major search
engines such as Google, Yahoo, and MSN. If a pharmaceutical company
has a great medical website, their site appeals to a wide range of users
by offering online tools and optimized layers of information that provide
an easily and quickly navigated structure as well as consistent corporate
identity.
How Does Medical
Website Marketing and Promotion Work?
DDA Medical has developed medical website search engine optimization
into a proprietary pharmaceutical marketing and promotion process.
Even if you have the best pharmaceutical website
available, if the major search engines do not recognize the value of
a specific section or database, searchers may never reach the area you
want them to explore. DDA Medical can optimize the structure of a medical
website through keyword research and content optimization to make the
content searchers want readily-available.
Keyword Research
Keyword research performed by DDA Medical helps the staff to understand
how people are searching for the pharmaceutical information relating
to your company’s products. This research also ascertains the
number of searches per month. Your website may offer the pharmaceutical
information that searchers want, however, if you use a different phrase
or term to describe a drug or disease, search engines will not be able
to return your website to searchers. DDA Medical finds and examines
the keywords that pertain directly to your company’s pharmaceutical
products and chooses those which will drive the largest amount of targeted
traffic to your medical website each month.
Keyword Content
Development
The writing services at DDA Medical provide both content management
and content development. Content management maximizes the search engine
optimization of a medical website by restructuring existing pages. Content
development, on the other hand, generates new bodies of medical text
that feature the optimum keyword frequencies. These pages are more then
highly-optimized: they are designed to provide the exact information
for which a searcher is looking.
Search Engine
Optimization
DDA Medical features a proprietary process called the Surething™
Search Engine Optimization Program which works to retrofit the existing
structure and underlying code of a medical website. The result is enhanced
search engine optimization which dramatically improves rankings. The
Surething™ is an 18 step process which scientifically examines
a medical website and then begins restructuring to eliminate blockages
and improve the access for search engine spiders which are used to determine
a website’s relevance to a searcher’s query.
Strategic Linking
Medical website marketing and promotion depends on the ability to create
access points for large numbers of visitors. 85% of visitors enter through
a search engine, however, the last 15% will enter through links or a
direct visit. Strategic linking creates access points at other relevant
websites so that visitors can find you. When other medical directories,
websites, article submissions, and press releases link back to you,
your medical website’s overall page rank and search engine rankings
increase.
Why DDA Medical
Website Marketing and Promotion?
There are many medical websites which build one level of information
that is searched for by a small, well-defined group of people. A pharmaceutical
website must accommodate all the different types of people who are turning
to their site for medical advice or investor’s information. These
visitors have various levels of education and Internet navigation skills
as well various purposes for visiting. Visitors may be seeking drug
or side effect information or they may be seeking information on clinical
trials. Some visitors are potential investors while others may be your
own employees who are utilizing a specially-designed section through
a security-enabled Intranet portal.
A division of Dynamic Digital Advertising, founded
in 1994 as a pioneer digital advertising company, DDA Medical utilizes
the skills and experiences of many degreed experts to market and promote
your site. Located in Bucks County outside Philadelphia, Pennsylvania,
we serve clients in New Jersey, New York, Delaware, Washington D.C.,
Maryland and the rest of the United States.
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