Medical Website Design and Development for Pharmaceutical Companies

While most website design is brochure-ware that provides information and an aesthetic experience, medical website design and development by DDA Medical combines high-end design, state-of-the-art architecture, and easy-to-use navigation with advanced search engine optimization and optimized website content to create sites that embrace the BIG IDea™. DDA Medical designs and develops Information Destination™ websites to help companies in the pharmaceutical industry get the benefits of controlling online discussion, traffic, and information about a disease, drug, or treatment.

Hundreds of millions of people, from investors to doctors to patients, are turning to the Internet for healthcare information. You need an Information Destination™ website to be the resource that these searchers find when looking for medical information. Whether you want to provide patient information on a new drug, physician information on a new treatment, or online Continuing Medical Education (CME) on a new procedure, an Information Destination™ website developed by DDA Medical will rise to the top of major search engines such as Google, Yahoo, and MSN, and draw large numbers of targeted traffic.

The Internet is an immensely powerful tool for providing the medical information that patients, doctors, and investors want. DDA Medical has developed a proprietary fourteen step website development program that provides every step necessary to research, design, optimize, launch, promote, and refine medical Information Destination™ websites.

DDA’s 14 Step Program Includes:

Competitor Marketing AnalysisDDA Medical thoroughly analyzes what your competitors are doing to earn their top page rankings, and then uses this information to help clients understand the methods and tools that will constitute a successful and aggressive Internet marketing strategy. This strategy will help your medical website rise above those of the competition.

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Goal SettingThere are six areas of goal setting, from Strategic Planning to Improved ROI. DDA asks the questions that formulate and direct the planning stages of the website design and development process.

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Functional PlanBy combining the clients experience with DDA Medical website development expertise, DDA Medical creates a functional plan. The result is a set of guidelines that properly utilize strategy and priorities for building the functions of the medical website.

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Keyword ResearchExtensive keyword research performed by DDA Medicals search engine marketing experts, helps DDA and clients alike understand search patterns and statistics. With this information, DDA can target a specific audience or specific searchers, and help you rise to the top of the major search engines for your targeted keywords.

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Website Visitor ConversionBy employing conversion goal strategies, DDA Medical achieves the longer visitor times that lead to higher user satisfaction rates. The longer visitors stay to read, learn, and experience, the higher the chance that they will convert from visitor to patient, colleague, or investor.

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Architecture and NavigationMedical websites visitors, whether they are doctors, patients, or investors, should be able to find information quickly and easily. DDA Medical builds effortless navigation through advanced website architecture to make browsing your website pleasant and efficient.

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Website Design and Corporate IdentityA polished and professional corporate identity is key to the success of your company. The corporate identity is the first impression your company makes and begins to establish a relationship between your company and doctors or patients. It is imperative that your corporate identity be consistent across all marketing media.

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Keyword Rich Content DevelopmentDDA Medical writers generate informative text that is geared specifically towards your targeted audience. By balancing search engine optimization requirements with the prose appropriate for visitors from doctor to patient, our web content writers provide the content that search engines respond to and that audience's need.

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Functional ImplementationFunctional implementation utilizes the functional plan to ensure that your website is built to meet your needs both today and tomorrow.

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Website Usability AnalysisTo Be Sure Website Usability Analysis was initiated by DDA to offer 3 high-level programs to help clients understand their visitors' browsing experiences. To Be Sure eliminates blockages, clarifies vague signals, reinforces calls-to-action, and streamlines navigation.

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Pre-launch OptimizationDDA's highly-optimized medical websites integrate the proper development techniques throughout the research, design, and development process. Before launch, an additional step is taken to include advanced optimization methodologies throughout the entire website's structure. Therefore, a DDA Medical site is primed to earn high search engine rankings right from the start and then improve overtime as optimization continues.

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