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To rank on the first pages of major search engines
such as Google, Yahoo, and MSN, medical websites must be highly-optimized.
Search engines identify, examine, and rank pharmaceutical websites
according to website composition, content presentation, links, keywords,
architecture, and more. DDA Medical uses the abilities of its search
engine optimization (SEO) technicians who have a solid grasp of search
engine algorithms and who utilize the best tools for generating traffic
to improve website rankings and visitor conversion rates.
Based in Bucks County, north of Philadelphia, Pennsylvania,
DDA Medical implements search engine optimization into the pharmaceutical
website design and development pre-launch process. We serve pharmaceutical
companies in New Jersey, Pennsylvania, Delaware, New York, Washington
D.C., Maryland, and across the United States with pre-launch and post-launch
optimization techniques. The result is improved website promotion
and marketing for their companies and an enhanced ability to reach
target audiences around the world.
Integrated vs. Retrofitted
& Experienced vs. Novice Search Engine Optimization Service
Many conventional designers and developers will implement optimization
only as a retrofit operation, if they implement optimization at all.
This non-optimized or retrofit approach drastically diminishes search
engine rankings and the website therefore has little, if any chance,
of ranking on the first pages of major search engines such as Google,
Yahoo, and MSN. DDA Medical takes a radically different and highly
evolved team approach that utilizes the skills of SEO technicians,
programmers, medical writers and copywriters, designers, and more.
The DDA Medical team begins to implement optimization methods in the
beginning and carries them through to the post-launch process which
comprises management, measurement, and improvement. With DDA Medical
you are guaranteed a highly optimized medical website at launch.
To effectively optimize medical and pharmaceutical
websites, search engine optimization agencies as well as individual
freelance website designers must have at least a rudimentary understanding
of the criteria utilized by search engines for page ranking. Currently,
very few educational facilities teach search engine marketing. Many
website designers and developers have acquired this technique strictly
through trial and error, while others have figured out how to “trick”
search engines. To avoid websites that apply spam or trickery to earn
temporarily-high rankings, search engines frequently alter their algorithms,
which is how they measure a website’s value to a searcher. Therefore,
a website that was once earning high rankings in the past may no longer
have the same impact today if it was originally poorly constructed.
DDA Medical employs SEO technicians who have years
of real-world experience and stay up-to-date on search engine algorithms
to allow clients to continue earning top rankings. Furthermore, because
DDA Medical has more than a decade of experience, our designers and
developers build the robust and powerful websites that continue to
earn high rankings long after launch. Since 1995, DDA Medical has
been integrating search engine marketing strategy into website design
and employs SEO technicians who average more than 5 years of experience
in high-end optimization methodology.
Advantages of DDA Medical’s
Pre-launch Optimization
The pre-launch phase is a critical part of DDA Medical’s website
design and development process. From menu structure to website architecture,
written content, keywords, alternative bodies of text, coding, cross-linking
and strategic linking, and more, all aspects are carefully planned
and executed to earn the highest possible search engine rankings.
Prior to launch, DDA Medical SEO technicians review the platform and
supplement the structure page-by-page by adding additional layers
of optimization-friendly code, linking, and structure.
DDA Medical provides pharmaceutical companies nationally
and locally in Pennsylvania, Washington D.C., New Jersey, Delaware,
Maryland, and New York with a platform that is as well presented as
possible for indexing and rankings by major search engines. Pharmaceutical
companies who rely on DDA Medical will receive websites that rank
higher and serve your company longer.
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