DDA Medical Website Design for Pharmaceutical Companies: Usability Analysis

The design of a medical website must be professional in appearance, developed for a specific purpose, and, most importantly, offer a comfortable user experience. DDA Medical ensures your website provides all three through the To Be Sure Website Usability Analysis ™ which is a cost-effective and highly-valuable examination of website’s usability by experts. Pharmaceutical companies, regardless of their sizes or drug products, are experiencing success with DDA Medical, whether they are located nationally, or regionally in New York, New Jersey, Delaware, Pennsylvania, Maryland, or Washington D.C.

DDA Medical: Advanced Medical Website Design
When DDA Medical first introduced To Be Sure Website Usability Analysis™ in 2000, many people couldn’t define “website usability analysis” never mind understand its positive impact for website design and development. DDA Medical, as a pioneer in website design and search engine marketing, was one of the first agencies to utilize this type of program as a powerful retrofit tool, which became even more effective when applied to the initial website design and development process.

What is Medical Website Usability Analysis?
To Be Sure Website Usability Analysis™ by DDA Medical continually improves the user’s experience, navigation, and ability to access the information through user surveys, user movement reports, focus groups, expert observation, site design appearance and functionality, site navigation analysis, and more. DDA Medical provides your company with three levels of website usability testing:

BRONZE represents the fundamental level of analysis. DDA Medical’s website designers and architects examine the site and pinpoint all potential blockages, weakness, and inconsistencies that could hinder usability in the navigation, presentation, or architecture of the pharmaceutical site.

SILVER takes the program to the next level through a group of individual testers who examine the pharmaceutical website based on tasks strategically assigned by DDA Medical. All testers record their times and collect statistics on problem areas that are confusing or that cause delay.

GOLD is the most advanced analysis and comprises all the Silver and Bronze tactics but also includes a focus group who is videotaped during feedback and discussion sessions. DDA analyzes user profiles for the website as well as the range of profiles that participate in the group. Then, DDA Medical’s designers and website architects inspect that range to discern how user-friendly, effective, intuitive, and consistent the website will be at launch.

Usability Testing Benefits
Too often, website visitors cannot find the information they want and subsequently return to the search engines they used such as Google, Yahoo, and MSN. They then continue hunting for the site that can provide them with the desired pharmaceutical drug information. If they fail to find any helpful websites on the first page, and possibly the second page, they will refine their keyword phrase and begin their searches again. We know how important it is to have a website that is on top of the returned results and to provide the information with the exact information searchers want. DDA Medical implements information into modules to grant immediate and manageable access for all visitors. Searchers are able to dig deeper into your website for further information if they choose while others are satisfied with what they find right away.

To use the Internet to successfully promote your company, DDA’s search engine optimization technicians utilize all search engine optimization methodologies to push your website to the top of search engine rankings. However, even top-ranking websites may be difficult to navigate and prone to visitor abandonment. Website analysis and testing must be implemented to provide solid data to eliminate inconsistencies, reduce problem areas, and improve the site for optimum usability. DDA Medical’s To Be Sure Website Usability Analysis™ program helps visitors easily navigate, quickly absorb information, and ultimately respond to your call-to-action.

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Healthcare Professionals | Pharmaceutical Companies | Medical Device Manufacturers