Oncura Ad - Physicians USB Memory Key and Pen

This advertisement for Oncura, a cryotherapy medical device manufacturer, encourages people to visit their tradeshow booth for a free gift. DDA Medical, an industry leading medical marketing agency, had already developed multiple trade show graphics and booths for Oncura. This promotional ad combined the Oncura branding cues with a focus on receiving a free gift and free admission to an online continuing medical education (CME) course – also developed by the CME design and programming team at DDA Medical. The goal of this ad was to persuade physicians to visit the Oncura trade show booth and fill out a survey regarding treatment options for prostate and kidney cancer treatment. The effectiveness of the ad was evidenced by Oncura successfully obtaining hundreds of surveys during the trade show event.

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