DDA creates virtual 3D medical animation to train soldiers on WoundStat™
TraumaCure, Inc. is a life science company that created a product called WoundStat™. This product was deployed to battlefields to help U.S. soldiers stop bleeding shortly after the onset of an injury. TraumaCure wanted to support the distribution of WoundStat™ packages with a training video to help soldiers understand how to apply the hemostatic agent in the field. The challenge was to make a video that would be engaging enough to explain the application procedure without the gore of an animal study video.
After discussing the demographic of the target audience with TraumaCure, Dynamic Digital Advertising (DDA) proposed a training video based on the look and feel of a video game with 3D modeling and animation. Compared to traditional animal study videos or illustrations so often used in medical training, this 3D animated training video would be designed to have a higher degree of visual engagement to increase the focus of the video's viewers and thereby enhance retention of the life-saving information presented.
Audio narration for the training video was recorded in one of DDA's sound-proof audio booths by an actor from DDA's Actors' Network with a script that was written in-house by one of DDA's professional writers. The video design was created through a collaboration of DDA's graphic designers and 3D modelers/animators. Not only were the 3D characters developed by DDA, but the actual packaging and granules for WoundStat™ were developed as 3D models that could be shown in a 360-degree view. DDA edited and synched the narration to the animation and incorporated graphics, background music, and live video to enhance the overall effect.
The final video production included both partner and self application methods, so soldiers would know what to do in any scenario. The 3D animated training video was produced on high-definition DVD and distributed to various U.S. military training organizations. TraumaCure maximized the use of the training video by also presenting it at trade shows and embedding it on the company's website. The 3D animation even gained national exposure through airtime on the Fox News channel.