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Tom McAuliffe, President:

"Our mall stores and truck stops are used as factory test sites for a number of different game manufacturers. We get the prototypes and provide the factory with feedback about the game. So we get an early read if there's a great game coming down the pike, and our game sites get it before anyone."

"We list all the games, from best to worst, and compare their usage to the previous week and months. We slice and dice the data a number of different ways and share the analysis with our customers so they can see if a machine is a 90-day wonder or if it has legs."