Contextual Targeting for Proper Promotion
Contextual ads allow you to target the exact demographic interested in purchasing your products or services. At DDA SEM, we provide targeted keyword research and associate only relevant keywords to your ads, so that automatic systems can scan the text and present your contextual ad to a user on the webpage of a site that is appropriate for the given topic. With experience dating back to when the industry started and ethical practices that helped shape the industry to be what it is today, DDA SEM knows what it takes to help you Target your Keywords™ and reach those most interested in what you have to offer.
Contextual Monitoring for Effective Results
DDA SEM can help you ascertain whether your online contextual advertising is maximizing your ROI by monitoring results. We provide you with reports on how many people are clicking on your contextual ad, from what websites the click-through was initiated, and what traffic has successfully converted by taking the desired action. If you choose to run multiple contextual ads with the same focus, but different presentation, we can provide you with reports illustrating the results of each for comparison purposes. This information allows you to determine what works, what doesn’t, and what could be improved. At DDA SEM, we know that it is only through proper management, monitoring, and reporting that one can deem an advertising campaign a success and it is only through the information gained that one can properly structure future investments in Internet marketing services.
While the search engines get smarter and online advertising grows in complexity, DDA SEM stays one step ahead, giving you access to available Internet and search engine marketing solutions that allow you to take full advantage of what the World Wide Web has to offer. Unlike other companies that specialize in one area of expertise and promote that service accordingly, DDA SEM is different. As a full-service Internet marketing and search engine optimization company with advanced capabilities in programming, copywriting, animation, video, illustration, graphic design, and more, we are able to provide you with an objective point-of-view on what is best for your company short- and long-term, and the best means for presenting it and tracking results. For us, it is not about selling you on a strategy, it’s about implementing best practices and ensuring that you experience a solid return and sustain growth for the life of your business online and off.