Say you see a great online ad or online commercial on YouTube with some well-done product placement. The first reaction by many Internet users in this day and age would be to send the link to two or three friends or coworkers. They then send the link to two or three people, and then those people forward it along, and the string keeps going. In the span of maybe a few minutes, and at no additional cost to the creator of the commercial, more than a dozen people have viewed the advertisement. And before you know it, it’s spreading like a virus.
That is viral marketing and Internet advertising in its most cost-effective form, and no one does it better than Dynamic Digital Advertising Search Engine Marketing (DDA SEM).
Different Types of Viral Marketing
Viral marketing refers to the manner in which the campaign is spread. But the substance of that campaign can vary greatly.