Founded in 1994, Dynamic Digital Advertising was
one of the first professional custom website design companies to integrate keyword-rich content development as a necessary part of website optimization in the design and development process. Keyword-rich content development helps build search engine optimized websites that earn the attention of major search
engines like Google, Yahoo, and MSN as well as potential customers.
The reality of Marketing
in the 21st Century™ is that if your business is not on page
one of the returned results, then you are losing a large portion of
your desired customers. Additionally, if you are found, but the content
of your website does not provide the information that potential customers
need, then they will simply leave the website.
Keyword-rich content development serves
two purposes: to drive a website to the top of major search engines
like Google, Yahoo, and MSN and to provide the information that will
convert visitors into customers.
To drive search engine rankings, Dynamic Digital
Advertising, the leader in website design and development, performs extensive research on the keywords that identify
the correct potential customers for your online business. DDA’s
writing department works closely with DDA's Internet marketing specialists,
website designers, and programmers to generate effective website content
that earns high search engine rankings. By treating keyword-rich content
development as an integral part of the website’s architecture,
Dynamic Digital Advertising builds businesses that are more successful
and dynamic than those later retrofit-optimized. While retrofitting
for optimization can positively affect search engine rankings, reworking
a finished website consumes large amounts of time and energy and produces
limited results which can never equal the impact of DDA’s integrated
To provide the right information, Dynamic Digital
Advertising provides an in-house writing department. The web content
developers are degreed writers trained in medical, scientific, business,
and creative writing as well as research and journalism. DDA knows that
what humans see when looking at websites is different from what search
engines see. The web content developers craft astute marketing and promotional
text to convince visitors that your company can provide the goods or
services they need. Effective content development will ultimately generate
higher visitor response rates and improved lead generation.
What Is Keyword-rich
Properly-developed keyword-rich website content is one of many optimization
issues that directly impact search results. Clients can develop content
on their own, however, without the extensive research that DDA develops
and analyzes as well as DDA's seven step content development process,
inexperienced or solo content developers may be taking shots in the
dark. Target Your
Keywords™ is a new DDA program that is intended to help businesses
identify their keywords and develop the best website for finding their
How Does Keyword-rich
Content Development Work?
Keyword-rich content development works best when crafted by a team of
researchers and writers who understand the needs of an online business
as well as the criteria generated by the algorithm of major search engines.
Knowing the necessary keyword phrase frequencies as well as how to properly
insert those phrases is critical and allows Dynamic Digital Advertising
to generate superior marketing and promotional website content.
In 1994, Dynamic Digital Advertising was one of
the first professional custom website design and organic search engine
marketing companies to integrate search engine marketing services as
a fundamental part of advertising in the age of the Internet. Today,
DDA is proud to be one of the first website development companies to
integrate a writing team that creates the best possible content in the
eyes of both search engines and searchers. Based in the greater Philadelphia
area, Dynamic Digital Advertising serves clients nationally and locally
in Pennsylvania, New Jersey, New York, and Delaware. Rely on DDA’s
website development team to build an online business that rises to the
top of search engine rankings.