The Credibility of First Page Rankings - Dynamic Digital Advertising

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The Credibility of First Page Rankings

The Credibility of First Page Rankings

Research shows that 70% of search engine users report visiting organic sites on a daily basis¹. With so much traffic being directed to organic search listings it is very important for an advertiser to choose organic search engine optimization rather than Pay Per Click (PPC) search engine advertising so that their website appears in the top search results of the best search engines. A professional internet marketing and custom website design company, like Dynamic Digital Advertising (DDA), can help an advertiser make their website as relevant as possible so that it appears in the top organic search results on the major search engines like Google, Yahoo and MSN.

Relevance
Research shows that 86% of search engine users believe that organic listings are more relevant than paid listings². Search engine users are increasingly recognizing that paid search results are not necessarily as relevant as an organic listing, and that they receive top spots in search results because they have paid for their position. This destroys a search engine user's trust in Pay Per Click search engine internet marketing. In fact, 29% of search engine users report being annoyed by paid listings³.

Tendency to Click
Overall, 80% of search engine users never click on PPC sites⁴. Another study reports that the conversion rate of online advertising free listings is 3 times more than that of paid listings⁵. With the possibility of this much traffic and conversions, it is critical to invest in organic search engine optimization by a professional website promotion and custom website design company such as DDA.

How to Get to the Top of Search Engine Listings
In order for an advertiser to achieve the credibility of first page rankings, they need their site optimized organically by an experienced website design company like DDA. Organic search engine optimization begins with selecting the most relevant keywords in relation to an advertiser's product. Once the best keywords are selected, content is developed for those keywords. The SEM firm also sets up a strong linking strategy that will deliver higher page rank and more targeted search engine users to the site. Search engines then view the website as editorially appropriate and it appears on the first page of the search results.

¹ Are Corporate Websites Optimized for SEO? by Paul Bruemmer, 2005
² eMarketer, 2003
³ eMarketer, 2003
⁴ The iProspect Search Engine User Behavior Study, April 2006
⁵ SEMPO 2006

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Since 1994, Dynamic Digital Advertising has provided custom website design and development services to companies across the United States. Through our proprietary 14 step process including keyword research, content development, search engine marketing and organic search engine optimization, websites achieve first page search results in the major search engines. Combining the expertise of our in-house writing staff and graphic design teams, websites become powerful by being visually engaging, easy to navigate, and relevant to search engine users search queries, resulting in website visitors becoming consumers.

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