Organic Search Engine Marketing Click Through Rates

Pay Per Click Alternative

Organic Search Engine Marketing
a PPC Alternative

Overview, What Is Organic Search Engine Marketing?
Organic Search Engine Marketing Click Through Rates
Organic Search Engine Marketing Costs
Organic Search Engine Optimization Firms
Fraud Search Engine Optimization Companies
The Credibility of First Page Rankings

Organic Click Through Rates

Studies show more people are likely to click on organic search engine listings than Pay Per Click (PPC) search engine advertising listings. With the services of a professional custom search engine marketing and website design company like Dynamic Digital Advertising (DDA) that specializes in organic search engine optimization, an advertiser has more of an opportunity for click throughs and conversions.

Frequency of Organic Search Listing Visits
Many studies show how frequently search engine users click through organic search listings, proving how important it is for an advertiser to employ organic search engine optimization services. Studies find:

•	Search engine users are up to 6 times more likely to click on the first few organic results than they are to click on any of the paid results¹.
•	An eye tracking study revealed that 50% of users begin their search by scanning the top organic results ².
•	Only 30% of search engine users click on paid listings, meaning the remaining 70% of search engines users are clicking on organic sites³.
•	Search engine users trust organic sites more than paid sites. One study found that 66% of customers distrust paid ads⁴.

Greater Click Throughs than Pay Per Click Search Engine Advertising
Because search engine users trust organic listings more than they trust paid search results the number of click throughs is greater. The keyword research and content development done by SEM services maximizes the traffic directed to an advertiser's website and improves the number of click throughs.

Conversion Rates
The overall conversion rate for organic listings is 17% higher than paid search results⁵. Trends show that more sales result from search engines that originated from organic search listings⁶. These trends reveal how important it is for an advertiser to invest in the organic search engine optimization services of a professional SEM and custom website design company like DDA.

¹ Oneupweb Study
² Enquiro, July 2005
³ Are Corporate Websites Optimized for SEO? By Paul Bruemmer, August 2005
⁴ Emarketer 2003
⁵ Marketing Sherpa, August 2005
⁶ Are Corporate websites optimized for SEO? By Paul Bremmer, August 2005

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Dynamic Digital Advertising, founded in 1994, is a premier custom website design and development company that specializes in developing web-pages for the first page of search results in the major search engines. Through our own 14 step process including keyword research, content development, organic search engine optimization and search engine marketing, websites achieve maximum relevancy. Combining the talents of our graphic design team and our in-house writers, websites become not only succinct and effective in their content but also visually stunning, making for more visitors becoming customers.

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