Organic Search Engine Marketing - Dynamic Digital Advertising

Pay Per Click Alternative

Organic Search Engine Marketing
a PPC Alternative

Overview, What Is Organic Search Engine Marketing?
Organic Search Engine Marketing Click Through Rates
Organic Search Engine Marketing Costs
Organic Search Engine Optimization Firms
Fraud Search Engine Optimization Companies
The Credibility of First Page Rankings

What is Organic Search Engine Marketing?

Organic search engine marketing (SEM) is a Pay Per Click (PPC) search engine marketing alternative which uses keyword research and content development strategies to place an advertiser's ads in the top listings of a search engine. Seventy percent of search engine users report visiting organic sites daily¹, making organic SEM done by a professional website marketing and custom website design company, like Dynamic Digital Advertising (DDA), crucial for driving traffic to your website.

How Does Organic Search Engine Marketing Work?
Organic listings, otherwise known as natural or ethical listings, are not paid for rather they appear in the top listings of search engines because the search engine has deemed it editorially important. In order for a site to be considered editorially important, a professional SEM firm does extensive keyword research to determine what keywords are being searched in relation to an advertiser's product. Then website content is crafted around these keywords, making the content as relevant as possible. Links within a website also help a search engine deem that website editorially important. The more links point to a website, the more relevant a search engine will consider it and then place it higher on its results page.

Trust
Natural search result listings have earned more trust among search engine users than PPC advertising listings. One study found that 86% of search engine users trust organic search results². The same study also found that 29% of search engine users report being annoyed by paid search results³.

The importance of SEM firms
Advertiser’s can turn to a professional website design company like DDA to help them earn the trust of search engine users by becoming listed in the top organic search results. There are a few problems that come with free online advertising. The most common problem is over optimization. Some questionable SEM companies may use hidden text to place keywords on an advertiser’s site to over optimize the site which ultimately may result in a site being banned from a search engine. Other problems include shadow domains, doorway pages and bad neighborhoods (link farms). Working closely with a well respected internet marketing and website design company like DDA will guarantee an advertiser will not have to worry about these problems.

¹ Are Corporate Websites Optimized for SEO? By Paul Bruemmer, 2005
² eMarketer 2003
³ eMarketer 2003

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Dynamic Digital Advertising is a custom website design and development company that has pioneered a revolutionary 14 step process to optimize websites to appear in the first page rankings of major search engines Google, Yahoo and MSN. DDA conducts services such as keyword research, content development, organic search engine optimization and search engine marketing to give your website the design it needs to keep an edge on the competition. The result is a website with maximum relevancy that delivers more traffic to your site and converts more visitors into customers.

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