Organic Search Engine Marketing
a PPC Alternative
Overview, What Is Organic Search Engine Marketing?
Organic Search Engine Marketing Click Through Rates
Organic Search Engine Marketing Costs
Organic Search Engine Optimization Firms
Fraud Search Engine Optimization Companies
The Credibility of First Page Rankings
Organic Search Engine Marketing a PPC Alternative
Organic search engine marketing is a Pay Per Click search engine marketing alternative that offers advertisers the ability for their website to be listed within the top search results of organic search engine listings without having to pay for placement. A professional website marketing and custom website design company like Dynamic Digital Advertising (DDA) develops an advertiser's website through organic search engine optimization (SEO) and generates more traffic to an advertiser's site than a Pay Per Click program.
The Benefits of Organic SEO
Statistics show that organic search engine optimization (or natural
SEO) is a much better method of online advertising for an advertiser
to generate traffic to their website:
||70% of search engine users report
that they visit organic sites on a daily basis1.
||50% of search engine users choose
a search result by scanning the top organic results, according to
an eye tracking study2.
||80% of search engine users report
they never click on PPC results3.
||72.3% of search engine users feel
Googles organic listings are more relevant than their paid
||The overall conversion rate of
online advertising paid sites is 3 times less than that of unpaid
What is Organic SEO?
As the statistics show, more search engine users are visiting natural
search engine listings, that is why it is so crucial for advertiser's
to optimize their website to be listed within the top search results
of the major search engines. In organic search engine optimization,
a professional search marketing and custom website design company like
DDA starts by establishing specific keywords that relate to an advertiser's
product. Once the most effective keywords are chosen, content is developed
in relation to those keywords. This makes the pages that are listed
on the first page of organic search results the most relevant information
a consumer can find on that particular keyword. Consumers recognize
the relevancy of the page and then trust the advertiser and are more
likely to purchase their product or service.
1 Are Corporate Websites Optimized for SEO? By Paul
2 Enquiro 2005
3 The iProspect Search Engine User Behavior Study, April
4 iProspect, Survey Sampling International, WebSurveyor,
and Strategem Research, April 2004
5 SEMPO 2006