Pay Per Click Search Engine Advertising - Dynamic Digital Advertising

Pay Per Click Alternative

The Pay Per Click Reality

Overview, What is Pay Per Click Advertising?
Pay Per Click Management Services
Limiting Your Market: What You Don't Know About
Search Patterns
Pay Per Click Bid Management Software
Pay Per Click Cost
Pay Per Click ROI Report
PPC Click Through Rates
Click Fraud

Pay Per Click Advertising, an Overview

Pay Per Click (PPC) search engine advertising is an online advertising program that allows an advertiser to pay only for each time a consumer clicks on a link to their site. PPC programs do not generate the traffic or conversion rates of organic search engine optimization websites, created by a professional search marketing and custom website design company like Dynamic Digital Advertising (DDA).

Pay Per Click Online Advertising
In Pay Per Click Advertising, advertisers are able to bid on their desired keywords and keyword phrases and pay for placement in search results. The idea is to generate targeted traffic to an advertiser's website. Advertisers pay for each time a click on a sponsored ad results in a website visit. PPC programs may seem beneficial to smaller businesses that don't have huge advertising budgets and want to control their spending. What they don't realize is that keyword costs increase in price at least 20% a year and acquisition costs often exceed any profit earned.

Problems with Pay Per Click
A very serious problem with Pay Per Click advertising is click fraud. Competitors drain an advertiser's Pay Per Click budget by clicking repeatedly on a link to their site but never make a conversion. In fact, an estimated 15%-30% of click-throughs are fraudulent, conducted either by software created just for this purpose or by actual human beings. There are even thousands of companies in India that can be hired that are dedicated to clicking on a competitor's website for pennies.

Results
It is hard to achieve an advertiser's desired results with a Pay Per Click Program because 4 out of 5 search engine users report that they do not click on paid placement sites¹. Pay Per Click programs can provide a website with an immediate boost in results. However, as soon as the budget runs out or the campaign ends, the results cease. With an organic search engine optimization campaign developed by a professional search engine marketing custom website development company like DDA, however, the results are unending.

¹ The iProspect Search Engine User Behavior Study, April 2006

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