Although there are new opportunities to market your company’s products or services through online advertising or interactive and broadcast video advertising strategies, traditional media advertising still permeates the American culture. To reach customers and generate leads, businesses from all industry segments from all over the world distribute brochures, present at trade shows, send direct mail pieces, hand out calendars, and so on. U.S. consumerism is founded in traditional advertising and, as a result, we come to expect and rely on it as an informational and promotional source of information. As a division of Dynamic Digital Advertising – a marketing and advertising agency with over 100 distinct services – DDA USA™ has access to the creative talent and efficient production crews necessary to bring any concept to fruition.
Different Forms of Traditional Advertising Services Available at
Brochures – Our in-house graphic designers work with you to conceptualize a brochure design that effectively features your products or services in a way that is engaging. With extensive experience in the field, they know what print design trends – relating to font, typeface, layout, colors, and graphic elements – are most appealing to the U.S. audience, so that your brochure is not ignored, but rather read and well received.
Direct Mail – Americans are inundated with “junk” mail on a regular basis. Consequently, direct mail pieces need to be designed so that they attract the attention of targeted readers at first glance. Our copywriters craft concise messages that communicate the real value of your business and our print designers create the customized look that makes your piece stand out, get read, and succeed.
Calendars – Schedules are important to Americans; so much so that we input upcoming events on our cell phones or mobile devices and on our desktop widgets day by day, hour by hour, and minute by minute. However, there’s no substitute for a conventional calendar that sits on a desk at work or sticks to the refrigerator at home. That said, a calendar from DDA USA™ can be a great way to advertise and serve as a constant reminder that your products and services as second to none.
Sell Sheets – Whether handed out at trade shows or incorporated into the packaging of a product, sell sheets are an effective way to highlight features and benefits, as well as provide information relative to product use or operation. DDA USA™ custom designs sell sheets for all industries and all applications so that they complement the product, and facilitate sales.
Packaging – American consumerism is very much driven by perception. Therefore, to have a product fly off the shelf and into the hands of your customer, you need eye-catching packaging that stands out above the competition. DDA USA™ can work with you to design the packaging you need for both aesthetic and functional purposes, so when consumers are debating what product to buy, they will turn to yours time and again.
Trade Show Displays – The graphic designers at DDA USA™ can create unique trade show banners and full displays that present your vision in an engaging and compelling way so that companies here in the U.S. understand your direction and the benefit it can have on their bottom line. As an innovative alternative to the traditional approach, we can also create virtual trade shows that present information in an online environment, reducing the cost of production, travel expenses, and time spent out of the office for you, your staff, and your customers.
Billboards – Americans spend a lot of time on the road whether they are traveling to visit friends or family, commuting to work, or taking road trips to regional or national destinations. Billboards are strategically positioned at various high traffic points so that they gain good exposure. DDA USA™ can design an attention-grabbing billboard for you and help you find the right location to ensure its success.
Transit Signs – As trains expand their hours of operation and buses increase their direct services at affordable rates, U.S. transit systems are getting more use than ever before. With a captive audience en route, transit signs get significant exposure. DDA USA can design a transit sign for your company for the inside of a train, bus, terminals, or stops.
Other traditional forms of advertising available at DDA USA™ include trade ads, catalogs, post cards, radio spots, and more. Contact us to see how you can still make use of traditional media advertising here in the United States for your foreign business.
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