A B-roll, or stock footage,
is video footage captured not for a specific Corporate or Medical
Video or film, but for general use. Professional stock footage
is an affordable way to integrate needed scenes, as it is traditionally
less expensive than filming. Stock footage can be obtained from
a variety of sources such as the public domain, other movies and
television programs, news outlets, and from purpose-shot stock
footage providers. Suppliers of stock footage fall into two categories:
rights-managed and royalty-free.
DDA’s video production company and
full-service advertising agency utilizes b-roll footage most commonly
to establish a scene, setting, or background, and then it is integrated
during the video editing production process. To learn more
about the meaning of our video production services, continue to
explore the DDA Glossary. |
