In video production, basic
lighting consists of a three-light, triangular approach: the key
light; the fill light; and the back light. With basic lighting
placed at strategic locations in a video production studio, the
subject appears with texture and depth for a true-to-life look.
The key light is the strongest of the three, giving the subject
strong shadows and dramatic light, while the fill light acts as
a softer, secondary lighting source. Finally giving the subject
a more defined three-dimensional look, the back light highlights
the subject.
Reinventing the video production process, Dynamic Digital Advertising
(DDA) utilizes basic lighting set ups in video, but employs more
complex lighting techniques for the best possible presentation
of a given subject. By modularizing our video production services
from conception to video editing, DDA is able to produce Medical,
Industrial, or Corporate Videos with a high level of quality at
a competitive price.
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