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Hotel/Hospitality Website Design and Redesign by Dynamic Digital Advertising
Internet technology has now led to its wide-scale application in the hotel industry. Consumers have been increasingly using the Internet to search for accommodation-related information on hotel websites before traveling to their destinations. To meet the increasing requirements of major customer segments, hotel brands need to enhance practically every aspect of their website whether they are apart of a chain or a single bed-and-breakfast. For proactive hoteliers, the Internet represents an untapped market and a great opportunity to increase business.
The findings of a recent RUSH Report suggest that on average 56.2% of all website visitors on hotel branded websites are leisure travelers, 32.1% are business travelers, and 3.08% are involved in meeting or event planning. Dynamic Digital Advertising (DDA) helps hoteliers align their website initiatives with the needs and wants of their actual website users. So whether visitors are using your website to seek information about the hotel, change their reservations, or research and compare rates, we develop hotel/hospitality website designs and redesigns that enhance user loyalty and increase profits for a more solid return on investment (ROI).
Features of DDA's Hotel/Hospitality Website
Design and Redesign Services:
Room Search - The right room can make the difference between a great stay and one that someone regrets. Websites with a room search capability allow users to specify the amenities that are most important to them. For instance, if a user wants to find a room that has two double-sized beds and an oceanfront view, they will be able to search the hotel for the best match.
Rates and Availability - Our programmers can build a search tool that allows users to find a room or rooms that match their price range and length of stay. All a user has to do is enter the date they intend to check in and check out and your website will be able to show all the available rooms, rates, as well as peak-season vs. off-season specials.
Photo Gallery and Virtual Tour - Make guests feel as though they have stayed at your hotel before by integrating still photos and 360-degree virtual tours into your hotel/hospitality website design or redesign. Our photographers can take on-location shots from the best angles to create a great first impression.
Area Information - Provide guests with information on local community events that may be of interest. Through our custom programming services, your guests can search a database for events by date or location.
Maps, Transportation, and Weather Conditions - Be hospitable and make it easy for guests to plan their trip by browsing your site. As part of our hotel/hospitality website design or redesign services, we can create pages that provide guests with maps, driving directions, local public transportation options, as well as current or expected weather conditions.
"Find a Hotel" Database - For hotels that are apart of a larger chain, a "Find a Hotel" database can prove to be extremely useful. People that are loyal to your chain can search your website for the hotel that is closest to their destination as well as their scheduled date of trip.
Reservations - DDA can design and develop your custom hotel website to allow users to make reservations in real time. Once the reservation has been made, users can check on the status of their reservation by entering their confirmation number, the last four digits of their credit card number, or their last name.
Email Alerts - Let guests know when their reservations have been officially made at the hotel of their choice through automatic email alerts, which can include a confirmation number, name, date of stay, and room type or number.
News and Updates - This feature can be a web page or automatic email that keeps loyal customers up-to-date on specials, packages, new services, or recent renovations.
Application Information - As you have seen from the statistics noted above, hotel website visitors come to the site for different purposes. When you work with DDA, you can enhance your website to include customized application pages that are geared towards certain visitors, whether they intend to plan a wedding, an event, or simply a great stay.
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