1 Alpha Automation Responsive Website – 2018 | DDA Case Studies
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Case Study: Alpha Automation Responsive Website – 2018

The new Alpha Automation presents a clean, contemporary look with a responsive design that allows it to compete for all searches, including those from mobile devices like smartphones.


OVERVIEW RESULTS



Visit the Alpha Automation website.
 

Challenge

Alpha Automation, a company of manufacturers and engineers in the electronic instruments and controls industry, contacted DDA for a refreshed, innovative, and responsive website that would utilize existing website content and images, while improving user functionality and digital marketing. As a manufacturer of high quality electronic instruments and controls since 1986, Alpha Automation sought a contemporary user interface equipped with a keen navigation system in order to inform both current and future customers of its unique solutions and standard products. In 2017, Alpha Automation decided that it was the right time to redevelop their website and focus on making online marketing key.

Objectives

The new Alpha Automation website would consist of designing a streamlined, attractive website dedicated to showcasing its substantial line of services and products, while also maintaining the company’s branding. By using strong and concise textual information paired with a user-friendly platform, DDA would develop a new design, showcasing the manufacturing company’s wide range of skills and product offerings. All of the existing content would need to be reproduced in the new design in order to preserve the existing SEO value of the site. The cutting-edge platform would be designed to educated consumers and promote the company’s variety of services.

Solution

DDA produced the responsive website by establishing Alpha Automation’s online presence and developing an innovative website which provides users and future customers with the ability to gain a clear sense of the multitude of services and products offered by the industry leader. By designing the website with the company’s marketing goals in mind, DDA created a website geared towards informing the company’s clients, both new and old, of its high standards in the electronic instrument manufacturing business. The homepage provides users with a general outline of Alpha Automation’s offerings, as well as a top level user navigation platform, displaying an abundance of information to its users. The site includes a contact form and information on each service and product offered by Alpha Automation while also emphasizing its custom and large order capability.

 

Results

Alpha-Automation’s new responsive website was a key success for the electronic and controls manufacturing company. DDA brought forth Alpha-Automation’s marketing strategies by showcasing the company’s wide range of service offerings through a uniquely-styled user interface. The owner of Alpha-Automation was incredibly pleased with DDA’s exceptional work on the redevelopment of the website.