1 Yoga Bent Website Design and Development – 2010 | DDA Case Studies
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Case Study: Yoga Bent Website Design and Development – 2010

Finding peace for the mind, body, and soul is just a click away.


OVERVIEW RESULTS


 

Challenge

In 2010, DDA was asked to design and develop an eCommerce destination for Yoga Bent, LLC, a provider of unique yoga-related products and services. Not only did this site need to be a calming place for users to find information on products and services Yoga Bent provided, but there needed to be a stress-free way for yogins to watch demonstration videos and shop for products.

Objectives

The comprehensive site needed to include information on all Yoga Bent classes, workshops, and training programs, as well as yoga gear and Yoga Bent’s featured product, The Mighty Body Band™. All product and service information is to be supplemented with demonstration videos and customer testimonials, strengthening Yoga Bent’s marketing campaign. DDA would provide custom website design and development services and utilize our expertise in search engine marketing and optimization.

Solution

The Yoga Bent website was designed and custom programmed by DDA's staff of professional graphic designers and programmers. The website designers used cool colors and eastern imagery to echo the themes of peace, serenity, and meditation. This custom eCommerce website was designed specifically with a target audience in mind, and so the site navigation had to be as stress-free as the yoga classes. Yogins can shop for products and schedule classes in a secure and attractive web environment. Backing the site is a robust administrative area used for order fulfillment, site settings, and inventory maintenance. The site also includes a web blog where a Yoga Bent administrator can add news and information.

 

Results

The intuitive menu system of the Yoga Bent website enables seamless site navigation, and the custom cart integrated by our team of degreed programmers results in a transaction process that is stress and hassle free.