1 MATCOR Website and Print Marketing – 2004-2007 | DDA Case Studies
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Case Study: MATCOR Website and Print Marketing – 2004-2007

DDA utilizes exclusive technology to produce an informative video for online and real-world distribution.


OVERVIEW RESULTS


 

Challenge

MATCOR, a leader in cathodic protection and corrosion engineering services, needed a range of print and online materials that would strengthen their corporate brand and marketing campaign.

Objectives

MATCOR needed a full promotional package, including brochuresbusiness cardssell sheets, newsletters, postcardsposterstrade adtrade show graphics, and more. They needed a print advertising and graphic design company that could deliver all of the above while keeping with the company’s corporate identity. As an industry leading print and online advertising company, DDA was chosen to take on this challenge. DDA would not only provide professional graphic design services for a wide range of print materials, but also custom website design and development for a unique online destination for MATCOR customers.

Solution

After marketing and branding discussions with the client, DDA developed a Venn Diagram concept that was used across all desired print materials as well as the MATCOR website, which launched in August 2004. The diagram illustrated MATCOR’s complete project capabilities, including corrosion engineering, cathodic protection materials and systems, and cathodic protection and installation. The diagram concept was easily updatable to change with current industry trends. In order to make some of the print materials stand out, DDA created several custom digital illustrations using state-of-the-art technology all found in-house.

 

Results

DDA designed and developed all promotional print materials and a comprehensive website to MATCOR’s specifications; therefore, delivering a cohesive marketing package to enhance the corporate brand and strengthen their marketing campaign. Because of their satisfaction with DDA, MATCOR became a long-time DDA client with a range of projects being developed over the span of three years.