1 Valtech Corporation Web and Print Projects (2007 – 2009) | DDA Case Studies
Medical Video ProductionMedical Video Production

Case Study: Valtech Corporation Web and Print Projects (2007 – 2009)

Combining print, online, and digital media results in a unique and comprehensive marketing campaign.


OVERVIEW RESULTS



Click to View the Valtech Corporation Website
Click Here to View Other Related Projects
 

Challenge

Valtech Corporation manufactures adhesive systems, cleaning detergents, and custom molded polymers for high-technology markets worldwide. With such a large audience and wide selection of specialized products, Valtech needed custom marketing materials that would cover both print and online platforms.

Objectives

Dynamic Digital Advertising (DDA) was able to deliver on all fronts, offering graphic design and copywriting services for the requested print materials, video production for an animated product video, and custom website design and development for Valtech’s corporate website.

Solution

DDA Video produced a piece on Valtech’s Solar Industry Applications, illustrating through 3D modeling and animation the multi-crystalling ingot squaring, wafering, pre-cleaning, and final cleaning process using Valtech products. The video illustrates how the tools are used through each step of the process.

The website DDA designed and developed included a flash header with slideshow presentation of Valtech product imagery. The website also features easy navigation through markets, products, news, events, technical services, and more. There’s a media center that also includes the animated video DDA produced. DDA had also designed Valtech’s first website, so this redesign built on the company messages we learned from the beginning with a new custom look and feel.

The trade show graphics were designed as a visual step-by-step description of Valtech Corporation's silicon, ingot, and wafer processing systems. DDA created 3-dimensional illustrations for these graphics and also incorporated them into a video animation and other print literature. The trade ads for precision cleaning and the ingot and wafer processing systems successfully laid out the information in a concise and easy-to-read format. DDA designed the sales sheets with tables, graphs, and images that presented the information in an efficient way, and some were printed in both English and Japanese. The folder brochure featured matching marketing messages and images from previous print materials.

 

Results

By coordinating the various print, online, and digital media, DDA delivered a well integrated marketing campaign for Valtech.