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Pay Per Click Management Services - Dynamic Digital Advertising

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The Pay Per Click Alternative

Pay Per Click Alternative

The Pay Per Click Reality

Pay Per Click Management Services

In order for a Pay Per Click (PPC) search engine internet marketing program to achieve maximum Return on Investment (ROI) a company needs to pay close attention to PPC management. Services range from in house online advertising management software to outsourced website Pay Per Click search marketing companies that manage your internet marketing campaign for you. Although organic search engine optimization is still the most profitable targeted online advertising, by 2010, PPC advertising spending is expected to reach $7 billion1.As spending increases, PPC programs will only get more competitive and more expensive. It is essential for a company using Pay Per Click search engine advertising to employ PPC management services so they can get the best out of their PPC program.

How Do Management Services Work?
A PPC management service starts with extensive research on an advertiser's targeted online audience. Next, the management team helps the advertisers select a set of keywords or keyword phrases to target with your Pay Per Click campaign. Then additional keywords are researched and compared to the targeted audience's research and buying cycles to test the effectiveness of the keywords in relation to an advertiser's marketing goals.

Who Conducts Management Services?
Management services can be conducted by an outsource team from a marketing firm or through software that accompanies a PPC program or even through automated programs. Many well respected third party search engine marketing firms offer PPC search engine advertising management programs to conduct critical hands-on bid management. Google Adwords, Yahoo! Search Marketing Products and MSN Adcenter offer automated management services that help an advertiser maintain their PPC campaign. Other advertisers may assign an inhouse team to monitor audience behaviors and buying cycles so they can adjust their PPC programs accordingly.

Cost of Management Services
Services by well respected internet marketing firms offer starter programs for around $300 to start with a recommended $500-1000 a month minimum budget. But these companies suggest the use of Pay Per Click search engine advertising when used in conjunction with organic search engine optimization conducted by a professional search marketing and custom website design company like Dynamic Digital Advertising (DDA). They recognize that only 4 out of 5 search engine users never click on sponsored results pages2 and need organic search engine optimization in order to reach their targeted audience. Most companies cannot afford to run a PPC program, PPC management services and organic search engine optimization concurrently and so an advertising company's best option is to invest in organic search engine optimization. 

1 JupiterResearch
2 The iProspect Search Engine User Behavior Study, April 2006


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The Original Custom Website Design Company


At Dynamic Digital Advertising, we have developed a 14 step process that can help make your company’s website more powerful by appearing in the first page of search engine listings. A custom website design and development company, located in Philadelphia, DDA has been creating websites that increase companies’ profits since 1994. Services included in the development process include keyword research, content development, organic search engine optimization and search engine marketing, to name a few. The end result is a webpage that is not only visually appealing but also offers the most relevant information regarding the product being searched.
Learn more about website design and development


Dynamic Digital Advertising, a premier graphic design firm offering the most complete range of marketing and promotional services in the country, has been enhancing corporate identity since 1994. DDA offers every possible service to promote your company, from branding or graphic design of logos to trade show graphics. Other services include interactive CD-ROMs and DVDs complete with 3D animation, video production, digital photography and print media. Whatever services a client chooses, the will impress their clients, business partners and investors with their new and improved powerful corporate identity.
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Pay Per Click Search Engine Marketing vs Organic Search Engine Marketing