Since 1994, Dynamic Digital Advertising,
a professional website design company,
has been integrating organic search
engine optimization into the proprietary
design and development process.
Effective design and development
includes the implementation of
optimization research as well as
architecture, navigation, content, design,
and build out. The result is superior
and promotion. By the end of
the design and development process,
Digital Advertising, Philadelphia's
leading website design and development
constructed an online
websites earn major first
major search engines,
Yahoo, and MSN. Immediately
launch, DDA continues the development
process by using an excellent
platform for advanced optimization.
Advanced post-launch optimization may include keyword-rich
information modules, localization programs, keyword-targeted silos,
targeted back-linking, and a range of DDA’s semi-proprietary strategies.
Dynamic Digital Advertising never employs spam or trickery that attempts
to fool Google, Yahoo, or MSN into providing artificially high rankings.
These quick-fix strategies may work today but will not work tomorrow.
Once a search engine discovers these tricks, the site may be doomed
to demerits or even blackballing. DDA, a pioneer in website design, utilizes genuine and effective
techniques that will achieve high rankings on the Internet of today
as well as the Internet of tomorrow.
Advanced versus Standard
Most custom website design and website development companies do not
employ organic search engine optimization, but if they do, they use
only a standard form. Dynamic Digital Advertising is not aware of any
other design and development companies that currently utilize and integrate
available technology in the same way as DDA. The standard level revolves
around removing obstacles and adding linking to improve the access of
search engine spiders. This standard level does benefit search engine
rankings but is generally employed as a retrofit process and is increasingly
ineffectual in obtaining the first page rankings necessary for successful
At Dynamic Digital Advertising, the website designers
and developers integrate standard optimization into the initial development
process to ensure that there are no blockages. Additionally, keyword
research of online search patterns is used to target the correct keywords,
develop architecture and navigation, and develop highly-optimized, keyword-rich
content. The result is relevant, focused, and powerful from a search
engine point of view. While some companies begin optimization only after
launch, DDA immediately begins to use sophisticated metric
tracking software to understand:
- How the site is being received and ranked by
major search engines.
- How potential visitors are searching and utilizing
- How visitors are traversing and experiencing
the newly-launched site.
By combining then utilizing these three categories
of information, Dynamic Digital Advertising has the ability to apply
significant improvements to the website on an ongoing basis. DDA continues
to build rankings, attract the right visitors, provide enhanced user
experiences, and convert them successfully into clients or customers.
The post-launch process at Dynamic Digital Advertising
is more than a conventional retrofit process that attempts to fix problems
created by conventional designers. The companies who focus on optimization
only in the post-launch process expend large amounts of time and energy
in trying to minimize the negative effects of the compromised platform
or mitigate poor search engine marketing design. Dynamic Digital Advertising’s
integrated development process results in platforms that create maximized
shelf life, scalability, and search engine potential. DDA implements
the tools for effective search engine ranking pre-launch, and post-launch
to utilize the appropriateness and the strength of the platform and
continually improve already significant search engine rankings.
Dynamic Digital Advertising is Pennsylvania’s
premier search engine marketing and custom website design company. One
of the only developers to combine search engine marketing with functional
design, DDA serves clients in regions such as Philadelphia, New York,
New Jersey, and Delaware as well as across the nation. Rely on Dynamic
Digital Advertising to start your online business on the right foot
and to continue it with proper post-launch optimization. DDA builds
correctly from the beginning to ensure durability on the Internet today