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Contextual Advertising, Online Advertising Strategy -  Dynamic Digital Advertising

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Search Engine
Marketing by DDA

The Pay Per Click Alternative

Pay Per Click Alternative

Growth of Search Engine Marketing

Contextual Advertising

Contextual Advertising is an online advertising strategy that targets a search engine user visiting a content rich affiliate's site through keywords and keywords phrases. An advertiser's ad is then placed on relevant web pages by Pay Per Click (PPC) search engines. In contextual advertising, a contextual publisher scans a site for keywords and keyword phrases in the text and returns ads to that site. Then specific ads are returned based on the content a search engine user is viewing. Contextual advertising is a Pay Per Click advertising strategy and does not produce organic search results developed by a professional custom website design company like Dynamic Digital Advertising (DDA).

Different Types of Contextual Ads
There are three different types of contextual ads: separate ads that appear in specific areas on a page, inline or in-text contextual ads, or pop-up ads. Some recognizable contextual advertisers are Google's Adsense and Overture's Content Match. Inline contextual advertisers who are willing to pay top dollar for Pay Per Click (PPC) advertising can have their ad placed at the top of the "sponsored listings" section of a search results page. In-text contextual advertisers, advertisements appear in the actual body text of a page and allow users to view the ad if they choose to click on the link.

Small to medium business owners can save expenses by using a contextual advertising program because the targets are so specific. Certain sites, like news and publisher sites benefit from contextual advertising because the content on these sites is so specific that the returned ads will be targeted to the search engine user. Directories are also great places to display contextual ads. Because they are so targeted, the ads that appear in each category will be relevant.

Inline contextual ads appear under the "sponsored links" area. Research shows that search engine users are four times more likely to click on a site displayed on the free side of the first page of search engine through organic search engine optimization, by a website design company like DDA, than they are to click on the sponsored sites1.Because of the irritability of pop-up ads, many search engine users use the pop-up ad blocker meaning that they will never even view the ad. Also, contextual advertising has caused controversy by sometimes using third-party hyperlinking, the process of installing software on a search engine user’s computer to return links to the user that are not paying the website to advertise on its site.

1 Oneupweb Study”


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The Original Custom Website Design Company


Since 1994, Dynamic Digital Advertising, a leader in professional custom website development and design, has helped companies in Philadelphia, New York, New Jersey and across the US, achieve top rankings in major search engines like Google, Yahoo and MSN. Through a 14 step process that includes extensive keyword research, organic search engine optimization and search engine marketing, DDA optimizes your website to contain the most relevant information while at the same time enhancing the visitors experience through its superior graphic design, animations and photography. DDA makes a search engine user’s experience more enjoyable and therefore converts them into customers.
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Dynamic Digital Advertising offers the country’s most complete offering of digital marketing and promotional services to enhance a corporate identity. To impress your colleagues, investors and clients, DDA uses graphic design services to create logo designs that are original and innovative. An expert team of graphic designers can also utilize such tools as digital photography, 2D and 3D animation, interactive multimedia, illustration, website design, trade show graphics, and more to give your company the added edge it needs to surpass the competition.
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Pay Per Click Search Engine Marketing vs Organic Search Engine Marketing