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Who's Who in Search Engine Marketing - Dynamic Digital Advertising

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The Pay Per Click Alternative

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Who's Who in Search Engine Marketing

MSN Adcenter

In May of 2006, MSN officially released Microsoft Adcenter, an online advertising Pay Per Click program that will go head to head with Google Adwords and Yahoo! Search Marketing Products to sell ads on the Internet. Adcenter ads will reach over 40 million search engine users, but still will not reap the benefits of a website developed through organic search engine optimization by a professional custom website development company like Dynamic Digital Advertising (DDA).

What makes Adcenter different from other Pay Per Click (PPC) search engine programs?
Adcenter provides advertisers with sophisticated and detailed information about search engine users. Advertisers receive profiles including search engine users' location, age, gender and sometimes their income level, without revealing the search engine user's identity, which is more than Google and Yahoo! can offer their advertisers. Advertisers will also be allowed to select specific times during the day and week when their ads will be displayed. Adcenter will broaden the areas in which they will place their ads, launching ads in e-mail, the Spaces blogging program, mobile applications, in Office Live and on Xbox.

Cost of Adcenter
Adcenter starts with a $5 activation fee. After that, keyword bidding begins at $.05. Instead of billing you separately for every click, Adcenter bills you once a month or starts advertisers with a threshold of $50. Whenever the cost per click reaches $50, then a payment is required. As an account progresses with an advertiser, the threshold can increase up to $2000. There is a budgeting option which allows you to choose a monthly budget which is then evenly distributed across the days that you choose. If you reach your daily budget before the day is through, your ad will stop running for the remainder of the day. If you do not meet your daily spending, the remainder is then evenly distributed throughout the remaining days.

The Problems with Adcenter
As with all PPC programs, 4 out of 5 search engine users report avoiding paid search engine listings1, which means no matter how targeted an online advertising campaign is, a website designed by a professional custom website design company like DDA will drive significantly more traffic to your website. Adcenter is still young and lacks the subscription base that Google or Yahoo! has obtained through the years. It also lacks the variety of services that Google and Yahoo have to offer, like contextual advertising and affiliate programs. However, Google does recognize the threat Adcenter poses to potentially become the most efficiently targeted Pay Per Click program on the web. Earlier this year, Google announced it has offered AOL/Time Warner $1 billion to use their ads for 5 percent of AOL and more favorable placement for AOL/TW content. Microsoft executives tried to make AOL/Time Warner an offer, recognizing that it needed their content to get Adcenter off to the right start, but now are locked out of the AOL/Time Warner content. 

1 The iProspect Search Engine User Behavior Study, April 2006


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Since 1994, Dynamic Digital Advertising has been a leader in custom website design and development companies. Located in Philadelphia and servicing surround New Jersey, New York and across the US, optimizes your website to appear in the first page results listings of major search engines Google, Yahoo and MSN with their 14 step process. These services include keyword research, content development, search engine marketing and organic search engine optimization. Through maximum relevancy and engaging visual design the user experience becomes so enjoyable that website visitors become customers.
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Dynamic Digital Advertising is proud to offer the most complete offering of digital marketing and promotional services in the country. Since 1994, DDA has been working hard to enhance a company’s corporate identity through logo design and branding to impress clients, business partners and investors. One of DDA’s graphic design specialties is print media. DDA graphic designers work alongside an in-house team of copywriters on brochures, business cards, post cards and calendars to create a marketing message that is effective and attention grabbing.
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