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The Pay Per Click Alternative

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Pay Per Click Return on Investment (ROI) Report

Pay Per Click (PPC) search engine advertising does not deliver the same Return on Investment as that of organic search engine optimization developed by a professional search engine marketing and custom website design company like Dynamic Digital Advertising (DDA). The overall conversion rate of PPC sites is 3 times less than that of unpaid sites1.

How Much is Spent on Pay Per Click Search Engine Advertising?
$4.7 billion was spent on PPC online advertising programs in 2005, that's 81% of the total $5.75 billion spent on search engine marketing2. Even though advertisers' are spending that much money, 4 out of 5 search engine users still report never clicking on paid search listings3. Keyword acquisition is, by far, the greatest cost in a PPC program, in 2005 keyword prices saw a 43.7% increase from 20044. Many times the cost of keywords and keyword phrases is so high that acquisition exceeds the actual ROI.

As the amount spent on PPC programs increases, acquiring the best keywords and keyword phrases becomes more and more competitive. Competitors are purchasing advertiser's names as keywords resulting in 1 in 7 searches where a search engine user clicks on an advertiser's competitor's site5. Advertiser's end up spending so much money trying to beat out the competition that they rarely end up realizing any significant profit from their PPC program.

Return on Investment
Only 11% of advertisers report generating higher ROI from their paid listings than their organic search engine listings6. Generating a high ROI is so difficult for advertiser's using Pay Per Click search engine marketing because consumers recognize the difference between a paid listing and an organic search engine listing designed by a professional website promotion custom website design company like DDA. Hundreds of thousands of keywords are purchased and search engine users never click on the ads they are assigned to because 80% of searchers report that they never click on sponsored ads7

1 SEMPO 2006
2 SEMPO “The State of Search Engine Marketing 2005”
3 The iProspect Search Engine User Behavior Study, April 2006
4 iProspect
5 Hitwise study 2006
6 iProspect Outsourced SEO Metrics and ROI study
7 The iProspect Search Engine User Behavior Study, April 2006


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The Original Custom Website Design Company


Since 1994, Dynamic Digital Advertising has helped companies achieve first page search results for the major search engines. Located in Philadelphia, DDA utilizes services like keyword research, content development, organic search engine optimization and search engine marketing in their 14 step process to maximize a sites relevancy. Combined with DDA’s graphic design services websites become so visually engaging and informational that visitors enjoy a heightened user experience. Because of the increased trust of the website visitors, visitors become consumers and profits increase.
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Dynamic Digital Advertising understands what a company needs to get an edge on the competition. That’s why we offer the greatest catalog of marketing and promotional graphic design services in the country. Located in Philadelphia, with graphic design services including digital photography, 2D and 3D animation, video production, CGI, virtual reality, trade show displays and print media, DDA’s team of expertly trained graphic designers can design the corporate branding and logo design that will impress clients, business partners and investors.
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Pay Per Click Search Engine Marketing vs Organic Search Engine Marketing