Growth of Search Engine Marketing
Search Engine Marketing
Organic Search Engine Marketing
Vertical Search, The New Wave of Search Engine
Vertical search is a specialized search engine that gathers data for one very specific niche of the market. Vertical search targets a more focused audience interested in a very specific area and therefore increases the efficiency of online advertising. It does not, however, generate the maximum amount of traffic to your site that an organic search engine listing could when developed by a professional custom website design company like Dynamic Digital Advertising (DDA). These types of engines contain information in their indexes about a specific topic, are aimed only at people interested in those topics and are frequently business to business. Companies that advertise here are delivered an audience more focused on their product.
Who's Who in Vertical Search?
The "four horsemen of vertical search" include retail, financial services,
travel and media and entertainment. These four vertical searches account
for 79% of the money spent on paid search.1 Other engines include law
(Thomas Findlaw), industrial manufacturing (ThomasNet) and business
to business (B-to-B) products (Business.com). Simplyhired.com is an
engine aiming to make sense of the job search data sources all over
the internet. Google has even implemented a "one box" display that places
10 top vertical results before the organic search results if a search
can be identified as vertical.
Benefits of Vertical Search
Search engine users can narrow their searches down for maximum efficiency.
By visiting a vertical engine, like Indeed.com or Simplyhired.com, as
opposed to an ordinary search engine, like Google a Yahoo, your search
engine results come back more focused. Vertical search is not faced
with the problems of Pay Per Click search engine marketing like click
fraud or inefficiency. These types of engines can also target ads more
effectively to their visitors.
Would Vertical Search Work for You?
Vertical search doesn't work for everyone because of its high specifications.
It will not generate nearly as much traffic as an organic search engine
listing designed by a professional website design company like Dynamic
Digital Advertising. Advertisers should evaluate if advertising in this
area can generate the right customer leads for their company. They should
also evaluate the quality of the engines targeting their company by
inquiring about their index size and determining how useful they are
1Vertical Search: Early Marketers Will
Reap Rewards of Low Pricing”